Marketing Lessons From Voting

Yesterday, I receive a phone call from a voter registration volunteer asking me if I wanted to volunteer some of my time on a given weekend for the benefit of others. Well, if you know me I started to ponder about the marketing lessons we could learn from voting:

  • Voting is free.
  • Some people really like to vote. It builds a connection for them.
  • A big part of voting are the senior citizens who sit at the desk when you walk in to vote. Surely we could figure out how to vote without so many paid poll workers, but it makes it better.
  • Other people have a real problem with voting, probably involving the act of taking responsibility.
  • Voting makes some people feel as good as if they just gave blood, but you don’t get cookies or a pin.
  • Many, many people feel uncomfortable voting for someone they think might lose.
  • Other people think there’s no such thing as a wasted vote.
  • The layout of almost every voting machine I have ever seen is just terrible. Inspired by a cross between a fusebox and a prison.
  • Most people I see voting go to the polls alone.
  • Very few people have voting parties.
  • If you voted with your parents, I bet you’re more likely to vote now.
  • People rarely dress up when they go out to vote.
  • There are no prizes or other promotions associated with voting (vote once, get another vote free).
  • ATM machines never screw up, voting machines do. A lot.
  • If you vote when you’re young, you’ll probably vote when you’re old.
  • If a person votes for you, they feel a lot more connected to the work you do.
  • Elections are quite close more than you would imagine. Which means that votes surely matter. Yet a majority of people don’t bother. I wonder which reason above matters most?

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