Be front and center of your customers ….. all year!!!

Looking for a creative way to be in front of your customers all year? Create a calendar to give away. Personalize it by including behind-the-scenes photos of your business and facts about your business and/or employees. It’s also a great way to entice customers to return with a special promotion each month. It’s an unexpected Read more about Be front and center of your customers ….. all year!!![…]

Originals leave a legacy. Imitators are quickly forgotten.

The second person to install a urinal in a building wasn’t an artist, he was a plumber, following the blue prints. “When Duchamp put a urinal in a gallery, he was an artist. The second guy to do it was a plumber. Be first! “ In more and more markets, the originator of the idea reaps an enormous share Read more about Originals leave a legacy. Imitators are quickly forgotten.[…]

When the Customer has No Choice…Provide a Positive Experience

I know that I have to fill out this form before I receive health, dental, and vision insurance, and before I see a health professional, and before I see a service professional or purchase a service, but the way you go about designing that form or paperwork and the way you ask me to fill it out will Read more about When the Customer has No Choice…Provide a Positive Experience[…]

The Indispensable Strategy When Sending a Personal Email

Here are some easy how to tips to follow, that will help you avoid being perceived as a spammer, or having your emails in the trash bin or simply ignored. I’m going to let you in on the most important, and most often overlooked aspect of emailing: It’s not about being a greedy, lazy organization that has embraced what I’m Read more about The Indispensable Strategy When Sending a Personal Email[…]

Word of Mouth is Not New

Word-of-mouth is not new—it’s just different now. I call the different part, “word-of-mouse” and “ideas that spread.” There were always manifestos —gossip or ideas or politics that spread like wildfire on a very windy day, in a very, very positive way, from person to person. Without running an ad or buying a billboard. Past history shows us that Galileo managed to Read more about Word of Mouth is Not New[…]

4 Ways to Build Your Tribe

Marketing (Advertising) is obviously not dead, but, in the social media world, it has morphed. The new marketing of today is tribe-building . Marketing (Advertising) is no longer about interrupting the marketplace with your media messages. It is about two-way conversation—in other words, engagement.. Marketing (Advertising) is no longer about retail distribution and sales (generating transactions). It is Read more about 4 Ways to Build Your Tribe[…]

Five Rules to Create a Remarkable PowerPoint

Presentation software can be a wonderful tool if used correctly. It can also be a dangerous distraction that interferes with communication rather than facilitating it. The line between the two is thin. Here are the five rules you need to create a remarkable PowerPoint presentations: No more than six words on a slide. EVER. No Read more about Five Rules to Create a Remarkable PowerPoint[…]