6 Solid Rules for a Indispensable Billboard

The 6 solid rules of a remarkable billboard (remarkable = cost effective) are as follows:

1. “Next exit”
2. EZ off and on
3. Free parking
4. Major thoroughfare
5. Take action now
6. Credible promise

Billboards are useful for building brand trust, but only if you run them for a very long time and over a wide area. In other words, it’s an act of faith.

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