Launch a Indispensable Viral Marketing Campaign

If you are a speaker, brand manager, politician, author, musician or artist, you are facing enormous hurdles in today’s marketing marketplace. Even if you are signed by a record label or publishing house, this is no time to rest on your previous accomplishments. But the good news is that I’m here to tell you that while Read more about Launch a Indispensable Viral Marketing Campaign[…]

The Crystal Clear Difference between Management and Leadership

The crystal clear difference is that: Managers purse, recognize, and reward behavior that  their employees did yesterday, they want that same work and they make sure all the things that are necessary to achieve a faster and cheaper production. Leaders, on the other hand, know where they’d like to go, but understand that they can’t get there without their Read more about The Crystal Clear Difference between Management and Leadership[…]

See Yourself in the Driver’s Seat

Low expectations are often a self-fulfilling prophecy. People tend to end up pretty much where they EXPECT to end up, so see yourself in the driver’s seat. Your preparation for your indispensable marketing efforts, your enthusiasm and your belief in the process will set the stage for the results you will ultimately see. Yes, the world may Read more about See Yourself in the Driver’s Seat[…]

Make Yourself a Viable Candidate in Today’s Workplace

When I have conversations about job seeking with job seekers, they always regurgitate to me advice that  is often oriented around big corporations. The concept of developing a resume and mass mailing it, then dealing with the HR department to set-up an interview–is all built around the Fortune 500. Unfortunately,  A resume just doesn’t have the value it once had.  Read more about Make Yourself a Viable Candidate in Today’s Workplace[…]

The Five Marks of Authentic Marketing

Many people have written on what it takes to market a product or service. Almost everyone defines marketing: “as the act of buying or selling in a market.” But marketing is more than the act of buying or selling. It certainly includes influence, but it is more. I believe marketing is finding out the best way to touch people and touch them in a Read more about The Five Marks of Authentic Marketing[…]

Trying to be Both You’ll Accomplish Neither

Anything new whether it’s music, book, painting, or technology is fresh and it sparkles. New catches the eye and it appeals to  people who have the tendency to like anything new. Someone’s time, on the other hand, can only be earned. Privilege marketing communicates trust (because the untrusted don’t last long enough to earn the privilege) and it appeals to a very Read more about Trying to be Both You’ll Accomplish Neither[…]

The New Marketing and Anyone Can Do It

One Sunday evening Jennifer (my wife) and I decided to watch Teen Wolf on Verizons on demand. We enjoy catching up on the shows all at one time and getting the limited commercials. At least until the commercials come on. What I object to is the fact that these commercials—are several decibels louder than the program itself. Evidently, Read more about The New Marketing and Anyone Can Do It[…]