Hit it out of the park

Scott Heiferman Notes: 50 Reasons Why More People Aren’t Using Your Website

1. Because they don’t want to generate content, they want a better life
2. Because it solves a problem they don’t have
3. Because it won’t help them with their problem
4. Because Oprah didn’t mention it
5. Because everyone they know isn’t using it
6. Because it doesn’t let them spy on people they care about
7. Because they just don’t care about what they see
8. Because nobody at work said they should use it
9. Because it’s not fun enough
10. Because it doesn’t make them smile
11. Because it doesn’t make or save them a ton of money
12. Because it doesn’t save them a ton of time
13. Because they can’t think of what they’re passionate about
14. Because it doesn’t save lives or save the world
15. Because it’s not as exciting as Vegas
16. Because it sounds like a Citibank ad and they hate Citibank ads
17. Because nobody’s waiting in line for it
18. Because they’ve got jobs & kids & they’re busy
19. Because they’ve got an appointment with american idol
20. Because they’re scared of the computer

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