The only reason to buy a newspaper ad

The only reason you buy a newspaper ad is to show why you shouldn’t buy a newspaper ad. Three days ago that’s exactly what  Google did, bought a print ad in Canada’s Globe and Mail newspaper which ran Thursday,  for one reason only: “To Show Why Newspaper Ads Don’t Work” . This brings us back to the point I was making Read more about The only reason to buy a newspaper ad[…]

How to prove how indispensable you think a product or service is?

One of the blogs I read is Michael Hyatt’s he is the former Chairman and CEO of Thomas Nelson Publishers, the seventh largest trade book publishing company in the U.S and you can find him at michaelhyatt.com. On one of his post back in 2010  he interviewed Seth Godin on his book Linchpin. At the end of Read more about How to prove how indispensable you think a product or service is?[…]

Do I lower prices when I’m struggling?

My advice is – instead of being cheaper, just be better.  What could you do to make a visit, meeting, or conference with you more than just an ordinary one? A visit to my massage therapist will include health, lifestyle and life coaching.  She may ask me about my thinking, potential stresses in my life and how I’ve Read more about Do I lower prices when I’m struggling?[…]

Three components of a good social media strategy

I want to share my philosophy when it comes to having a frame-work of social media. I have borrowed concepts and terms from others—but this is my particular method. A good social media strategy has three components. A Stage. This is a digital property you own and control. It is where your loyal listeners, fans, and readers come Read more about Three components of a good social media strategy[…]

What gives you a shot at marketing?

There is this notion among experts and companies that “technology” wins, and this is especially prevalent on Q & A forums and among tech companies. But what I want to really sell you on, is not that “technology wins”,  because I don’t think it does. I think what technology does is “Gives you a shot at marketing” and if Read more about What gives you a shot at marketing?[…]

Unanimous is NOT a crowd pleaser

When you do indispensable work, remarkable work, work that changes mindsets and work that matters, it’s unthinkable that the change you’re trying to make will be confronted with complete approval. Trying to please everyone will brand your efforts as flat( like a soda), and frustrate your forward motion, and leave you ultimately having a date Read more about Unanimous is NOT a crowd pleaser[…]

Telling a story on the label

Here’s a $4.29 thin crust frozen pizza. Functionally identical to a $1 thin crust pizza, so what’s the $3.29 for? A story. A feeling. A distinction between products or perhaps just a little bit of joy from tasting all the delicious flavors nature intended. There’s a lot of room for ordinary stories, but there is also more Read more about Telling a story on the label[…]

How You Can Build More Trust and Develop Better Relationships?

An organization with people on the ground, that’s alert and has an eye for attention to detail can build more trust and develop better relationships than one than hits and runs. We know that relationships of any kind are better when the details aren’t missed but recognized. Contact every user who stops using your service Read more about How You Can Build More Trust and Develop Better Relationships?[…]

All authors should give their first book away!

Do you have any desire to be an author? Great! You are not alone; many people desire to write, actually  81% of Americans say they’d like to write a book. With more than 1,000,000 books published every year (not counting ebooks or blogs), the odds are actually pretty good that you also are writing a book Read more about All authors should give their first book away![…]