The “habit” of marketing

“Marketing is a habit. Watch your marketing, it becomes your story. Watch your story, it becomes your trademark. Watch your trademark, it becomes your advertising. Watch your advertising, it becomes their habit. Watch their habits, they become your growth and profits.” – Patrick McFadden “We buy what resonates with us. Marketing then, is not an act, but a Read more about The “habit” of marketing[…]

The Power of the #Hashtag

Kick your tweeting up a notch by incorporating strategic #hashtags. Think of a keyword associated with what you want to promote and include it in all of your tweets. Encourage your customers and friends to use the hashtag in their related tweets to generate buzz. This powerful tool allows your current network to easily share Read more about The Power of the #Hashtag[…]

The sequence for successful selling – of anything.

Goes like this:   Developing rapport and trust  – 40% of the process. Identifying Needs – 30% of the process. Product Presentation – 20% of the process. Closing – 10% of the process. Why People Buy From You? They like you.  They trust you. Always for their reasons…not yours! Old School Sales Process 10% – Read more about The sequence for successful selling – of anything.[…]

Platform Builder: Digital Publishing Platform

In a previous post I talked about how “Micro-magazines are the future of media” and the reason I believe that is because they have components that make them very attractive to advertisers and readers. Well with a little research I found http://issuu.com/. What is issuu.com? “Issuu is a digital publishing platform that delivers remarkable reading experiences of magazines, Read more about Platform Builder: Digital Publishing Platform[…]

Blank Check – Opportunity!

What’s in your wallet? Most of us have our driver’s license, Visa card, business cards, health/dental insurance cards, and a blank check, but a blank check in your wallet helps you out a little. “It represents opportunity,  but not action.” The majority of us who care are carrying around a blank check, an opportunity to impact lives, Read more about Blank Check – Opportunity![…]

Join Me for a FREE…..

Workshop, Class, Seminar, Teleseminar. You guessed it: the new media is largely FREE ( YouTube,  Facebook, Twitter, Blogging, Pintrest, Newsletters, Podcasts, Blog Talk Radio, LinkedIn) and-on-and-on. Which brings me to this point: it’s a revolution. And what revolutions do is they destroy the perfect and then they enable the impossible.  That when we think about how we Read more about Join Me for a FREE…..[…]