Platform Builders: Online Restaurant Reservation Serivce

Open Table is an American public company that offers online real-time restaurant-reservation service.  It’s free to use and the restaurant pays a dollar per diner. The company has raised more than 20 million dollars to date. (original Times story). During the company’s first three years, they booked a million diners (in total). Now, they book two million every single month. Ten years ago, Read more about Platform Builders: Online Restaurant Reservation Serivce[…]

Are you developing the lock-in effect?

When you’re staring a business or in an existing business you are probably creating new products or developing new ways to service your customer. But, what happens when that product your selling or service you’re providing starts catching on? What stops someone else from doing what you do for half price and taking your customers? Now I’m positive there Read more about Are you developing the lock-in effect?[…]

10 Elements of a Product or Service That Creates More Referrals

As I have said in a recent post, we don’t need more average products or services. Instead, we need remarkable products and services. Specifically, we need products and services that “are worth making a remark about.” Something worth making a remark about simply means word-of-mouth and word-of-mouse (more on this in a later post). These products Read more about 10 Elements of a Product or Service That Creates More Referrals[…]

Creating Scarcity

Bestseller, topseller, and other list are everywhere, mostly because they work. They work because deep down, everyone wants to be part of the few. If you’re in an industry with no bestseller list, do your best to create one. The easiest way to have insiders is to have outsiders. The credit card company American Express Read more about Creating Scarcity[…]

The Social Reviewer of Books

There is a revolution going on in the book review business and we know all what revolutions do. They destroy the perfect and then they enable the impossible. Which brings me to my point, the age of the professional reviewer is quite possibly over. Social media has created more platforms for the spread of information and ideas, that Read more about The Social Reviewer of Books[…]

The How of REMARKABLE

Recently, I was reading a magazine about the best businesses in my area and it got me thinking about, “the how of REMARKABLE.” As I read more and more I started noticing  two things about each business: They didn’t make every experience with their product or service REMARKABLE. They strategically identified which products or services to make REMARKABLE, Read more about The How of REMARKABLE[…]

Publishing a book is not the same as printing a book

Publishing a book  is about risk and sales and marketing and distribution. If you don’t want to be in that business, don’t! Printing a book is  really easy. Don’t let anyone tell you it’s not. You’ll always have at your finger tips, a great deal of printers who can match the look and feel of the bestselling Read more about Publishing a book is not the same as printing a book[…]

Platform Builders: 6 and 7 figure women entrepreneurs

Savor the Success is the premium business network for women entrepreneurs. Members get PR opportunities, connect through our community, and increase business via networking. They offer great PR tools for Premium Members such as: PR Opps (media looking for YOU) Media Lists (contact editors in your field) Gift Lists (holiday gift editors) PR Academy (how Read more about Platform Builders: 6 and 7 figure women entrepreneurs[…]

Who is going to lead us?

A tribe is any group of people, large or small, who are connected to one another, a leader, and an idea. For millions of years, humans have been seeking out tribes, be they religious, ethnic, economic, political, or even musical. It’s our nature. Now the Internet has eliminated the barriers of geography, cost, and time. Read more about Who is going to lead us?[…]