The components required for any amount of success in the new year

In the post, “What marketers actually sell” I talk about marketers marketing hope to the multitude. Now, with a new year approaching there’s always new hope in the atmosphere. If your business is helping or empowering someone, help them to create a clear plan for the future, those feelings of fear and uncertainty quickly begin to dissipate and Read more about The components required for any amount of success in the new year[…]

The best way to predict your future is to create it

There is considerable evidence to indicate that expectations of your future do, in fact, tend to create your future. People, companies, and organizations usually end up pretty much where they expect. It seems reasonable then, to spend some time determining specific, worthwhile expectations that will make your marketing more meaningful. If you don’t have a Read more about The best way to predict your future is to create it[…]

Friday Update – will I see you in 2013? (Plus a business tip that blows your mind)

Greetings on the last Friday of the year – just some quick notes from me – Patrick “You don’t have to be great to start, but you have to start to be great”― Zig Ziglar I’ve heard that quotation before and now is time to use it for motivation. I will begin a new project 2013. Read more about Friday Update – will I see you in 2013? (Plus a business tip that blows your mind)[…]

How to make it more likely your idea will pay off

What if your dream job is starting your own business?  How do you make it more likely your idea will pay off?  What steps can you take that make your idea have a path toward succeeding? It used to be that to have your idea pay off you would need to: lease or build a Read more about How to make it more likely your idea will pay off[…]

How to Change the Prospects Decision From No to Yes

Our philosophy is that nothing happens in an organization or company until something is marketed and that nothing happens until the prospect says yes in the selling situation, thus making a sale. Just for clarification purposes only: Marketing will get you a date. Once you’re on the date, you have to do your own courting. Marketing generates leads, makes Read more about How to Change the Prospects Decision From No to Yes[…]

Platform Builder: Sound Platform

Do you create music & audio? Soundcloud is a social sound platform where anyone can create sounds and share them with friends, fans and followers everywhere. Recording and uploading sounds to SoundCloud lets people easily share them privately with their friends or publicly to blogs, sites and social networks. You can share sounds to Twitter, Tumblr, Read more about Platform Builder: Sound Platform[…]

Content Marketing explained in layman’s terms

Content marketing means that your spectacular achievement will usually be preceded by unspectacular preparation. The sweat, the tears, and the blood (figuratively speaking) of spending years to build a profitable platform. Implementing content marketing  also suggests you’re prepared to get rich slow, which isn’t a bad thing because the speed at which you receive money will determine the speed at which you Read more about Content Marketing explained in layman’s terms[…]

Telling a great story

Great stories are successful and spread because they are able to be clearly communicated and capture both large and important audiences. A great story has three attributes: truth consistency authenticity Telling a great story involves making a promise. They promise an emotional or financial benefit. The promise needs to be bold and audacious. It’s either remarkable or it’s Read more about Telling a great story[…]

Is this seat taken? The theater of the mind

How many people want your seat? How many people would love to have your platform? For the chance to make art, for the chance to influence people? We (the world) teaches you  to wait to get picked, but what you always asked for was a chance to be you, a chance to do your work, Read more about Is this seat taken? The theater of the mind[…]