3 Marketing Actions You Can Take Now to Secure Venture Capital

There’s one thing for sure about every VC (Venture Capitalist) and that is “If they invest in you, they will like their money back!

Recently, I was listening to a VC (Venture Capitalist) talk about the importance of entrepreneurs marketing (communicating) value, to get not only his time, consideration and capital but other VC’s as well.

Basically to secure an investment.

Well, I came away with three marketing actions you can take now to secure venture capital as an entrepreneur:

  1. Communicate in  90 seconds or less. The entrepreneurs who secure capital investments have the ability to communicate their vision in 90 seconds or less. (Remember: Marketing is about communicating value.) You’ve got to be able to get up in front of a room, explain your idea and vision for how you’re going to make money for share holders in 90 seconds or less.  You have to communicate your vision and articulate it in a way that everybody can understand, and if you can’t do that you better start practicing in front of a mirror, and/or get some professional coaching because it really matters a lot.
  2. Spend 5 minutes on why you can execute the business plan. There’s a huge gap between someone with a great business idea and someone with the ability to execute. This is the reason some VC’s who partner with entrepreneurs like to take control of the company, so if that person can’t execute they then can fire that person.
  3. Showcase Leadership. This is actually achieved by taking the first two actions above and as my mentor Zig Ziglar would say, “those you never take step number one, never take step number two”, but in this case “those who can’t take action number one and action number two, never showcase number three”.

11 thoughts on “3 Marketing Actions You Can Take Now to Secure Venture Capital

  • Good advice.! Some of the business owners I do consulting with do not have a business plan or it is out dated, but they want money and investors. Some that do have a detailed business plan or a strategic plan are not consistently executing it. However when I coach them about persistence, budgetting their time, their distractions, and give them a system, they get improved, measurable results.

  • I like the advice of being succinct in the initial presentation. My question is, what level of detail should I provide in my strategic plan and business plan?

  • Is there any seminars to attend to pitch my idea and current business model to in front of VCs? How do i even locate people interested in investing… Thats been my biggest hurdle.

    Thanks!

  • The more information the better. My rule of thumb is that you always have enough information to make a sales call, even if the product isn’t made you still can make a call and see if that was enough for someone to buy.

  • Here’s the deal with ideas? “The only people who get investors money from an idea are those who create an implementation for the idea.”

    For Example: I can talk about a better car that rides on air so we don’t have the friction …and worry about rubber. Do we have the technology to do that? Of course we do! I am not going to get investors money because I think about that, not a chance in the world. So an idea by itself has very little value. What you want to do and I recommend you do is take that idea. Create a prototype for that and you go out and sell 10,000 of those. Then you have some leverage to your idea.

    Now you can go back to a investor (or the investor will find you) and get capital for that idea. You have to show that an idea works and do the implementation. If you solve this problem you solve the finding an investor problem.

  • How do you get the funding you need ? I have a business plan but with no money to bring to pass “The Business Plan ” its not worth the paper its written on . And I am working off my monthly social security money to build my company
    and had joined a company called “Business Fundablity” which took my money $395.00 and left me with nothing to hope for and no ablity to get the funding I needed to start my company with…

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