A Brick-and-Mortar Framework for Building a Platform

When I’m speaking on the topic of social media. I always take the time to explain to the audience that I’m not a guru or an expert, by any means. I’m just a practitioner who’s growing and learning through trial and error. Now, I’m often asked when it comes to building a platform, “What if Read more about A Brick-and-Mortar Framework for Building a Platform[…]

What I’ve learned about blogs from blogging everyday

In our society, starting stuff is applauded. That when you tell your friends you’re getting married. A party will ensue. That when you join the gym, you already feel healthier and all you did was sign a check. That when you tell your friends you’re starting a new career. A party will ensue. There is this sense that Read more about What I’ve learned about blogs from blogging everyday[…]

You’re getting what you have always asked for

Now that the Internet has eliminated the barriers of geography, cost, and time. All those blogs and social networking sites are helping existing tribes get bigger. But more important, they’re enabling countless new tribes to be born-groups of ten or ten thousand or ten million who care about their iPhones, or a political campaign, or Read more about You’re getting what you have always asked for[…]

Finding out the best way to touch people

What is a big part of marketing? If you frequently read my posts you’ll find that it’s: “marketing is finding out the best way to touch people and touch them in a way that resonates well enough that they tell their friends.”  The key words to remember are best way and touching people. The best way means experimenting with Read more about Finding out the best way to touch people[…]

The Old MacDonald formula for Marketing

Old MacDonald had it right! EIEIO. Remember that? Now in the song it was just a rhyming filler. But as a marketing tool, it looks like this: (E) Entertain (I) Inspire (E) Educate (I) Inform (O) Outrage I see so many people and companies speak or write without including any of these elements. They tell Read more about The Old MacDonald formula for Marketing[…]

How one restaurant creates a remarkable product

Sometimes when I speak with business owners about being remarkable, they seem to get it. But they don’t. Not really. They falsely believe that remarkable is only a service or a product without error. They see it as I didn’t mess up your order, I got you on the train on time, and etc. My response? No. Read more about How one restaurant creates a remarkable product[…]

Make your product or service presentation succeed while all others fail

Before you try to sell ANY organization or consumer on why your new product or service is worth buying, you NEED to do the most critical part that attributes to a successfully presentation: invest time destroying and slandering and dismantling  the status quo. Once the buyer understands how the current situation can’t help but decay, and ultimately fail, they’re Read more about Make your product or service presentation succeed while all others fail[…]

Platform Builder: Talk to the World

Spreaker is an audio platform that allows anyone to create, broadcast and share a personal live podcast across the Internet in a simple and accessible way. Spreaker offers a set of tools which include a web-based mixing console, a music & sound effects library and the ability to broadcast live audio through a widget which Read more about Platform Builder: Talk to the World[…]

How to Create a Trusting Relationship With Everyone You Encounter

While  talking about creating a trusting relationship before you can “coach, consult, teach or lead” someone. Someone shared this thought: If you are interesting, people will like you, If you are interested, people will love you. That seems to capture an important and far-reaching principle. When someone spends 30 minutes telling you how they traveled Read more about How to Create a Trusting Relationship With Everyone You Encounter[…]

How to begin experiencing marketing success

For years I have borrowed this definition of success: “Success = the progressive realization of worthwhile goals.” The key here, is the goals part. “You can’t hit a target you cannot see, and you cannot see a target you do not have.” – Zig Ziglar All marketing must have a purpose (a worthwhile goal) in order Read more about How to begin experiencing marketing success[…]