Are You Tuned into Your Customers Favorite Radio Station?

If you’re in business the one thing you MUST know is:  “What does your customer really want?” If you want to blow the competition away and gain market share, information will be your asset.  And there’s no excuse for not knowing this information. In fact EVERY successful marketing plan comes down to these two essentials: Knowing Read more about Are You Tuned into Your Customers Favorite Radio Station?[…]

Platform Builder: Prospecting on Twitter

Prospecting on Twitter How to Use Twitter for Sales Prospecting Use this post as your prospecting tool and mindset helper in one. Short and sweet, it has real value for getting to prospecting on Twitter right away. Two-Minute Social Media Tips: Local Prospecting with Twitter Highly recommend: This is an awesome video by Troy Janisch Read more about Platform Builder: Prospecting on Twitter[…]

A Tale of Two Blogs: Which Are You?

If you visit the Technorati Top 100  blogs in the world as ranked by Technorati Authority. (The Top 100 is updated once per day.) You’ll notice one thing about the top 10 ranking blogs in the world. Almost all of them are written by groups or teams of people. There is not one ranked in that 10 that’s Read more about A Tale of Two Blogs: Which Are You?[…]

What You Should Know About Success and Growing Your Business

Whenever someone who is successful speaks about their success and growing their business, they’re some in the crowd who seem to get it. But they don’t. Not really. They falsely believe that it’s because of one thing or one move. They think that it must be because of their Twitter profile, or Facebook Fan page, or Read more about What You Should Know About Success and Growing Your Business[…]

The Mindset NEEDED to Win

The mindset NEEDED to win is this: Turn strangers into followers. Turn followers into prospects. Turn prospects into friends. Turn friends into customers. And then… do the most vital job: Turn your customers into evangelist. This is not just for businesses. This mindset NEEDED to win is also for: Public Speakers Bloggers Recording Artists Politicians Business Read more about The Mindset NEEDED to Win[…]

The Best Way to Tip the Scale in Your Favor as a Job Seeker … Right Now

Many of you know someone who would love to increase their odds in the logistical part of finding traditional work or in getting a job. You’ve heard all the old advice. Be prepared for the interview. Target your resume. Just show up on time and well dressed. And of course, that’s all a good idea. Meanwhile, I’ve got Read more about The Best Way to Tip the Scale in Your Favor as a Job Seeker … Right Now[…]

The Future of Marketing

The future of marketing isn’t about interrupting the marketplace with your media messages. The future of marketing isn’t about retail distribution and sales (generating transactions).  The future of marketing isn’t about exploiting a market for your own benefit. The future of marketing is about relationships and service, both are expensive in time and energy. It takes time to nurture the customer relationships because people buy from friends rather Read more about The Future of Marketing[…]

Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay

Yesterday, I hosted a Why Small Businesses Fail and How to Make Yours Succeed Teleseminar. I shared: the sequence for successful selling – of anything, five steps to dating your customer, the difference between advertising and marketing, how to position your product, service, brand or idea into someones head, the future asset of every small business, the ONLY networking that matters Read more about Why Small Businesses Fail and How to Make Yours Succeed Teleseminar Replay[…]

3 Reasons You Never Act on Your Dreams

Thinking about your future is easy. We all think, all the time. We spend time thinking about starting a business, thinking about writing that book, thinking about speaking to a group, or thinking about having that meeting. Thinking isn’t so hard. But taking action on what feels like a risk is hard and fearful.  Taking Read more about 3 Reasons You Never Act on Your Dreams[…]

Publishers and Literary Agents Main Objection – You Don’t Have a Platform

If you are an aspiring author of any kind, you’ve probably heard the term “platform” thrown around and wondered, “What are they talking about?” And if you tried to get published or get a literary agent,  their main objection would probably be (if you haven’t started) to build a “platform.” So, what do most publishers and Read more about Publishers and Literary Agents Main Objection – You Don’t Have a Platform[…]