Is Branding a Professional Service Different From a Product?

If I ask you, “How do you want to brand this product?” What I’m really asking is how do you want your audience to think about that product once it comes to market. So, is branding a professional service different from a product? No! Branding is still about developing and keeping your promise and an expectation Read more about Is Branding a Professional Service Different From a Product?[…]

Are You Sitting on Top of the Greatest Opportunities the World Has Ever Given Us?

You now have websites for nearly every need or want. eLance, 99Designs, contemporaryva,  craigslist and ubid will bring pretty much any product or service to your front door step. But what if you want someone to run down to the store on a windy and snowy night to pick up dog food? That exact situation is what prompted Leah Busque to start TaskRabbit.com. Read more about Are You Sitting on Top of the Greatest Opportunities the World Has Ever Given Us?[…]

Selling is More Art Than Science

Here’s a great marketing story: A farmer put up a sign that read “Tomatoes, 25¢ ea.–three for a dollar.” All day long, customers came to the booth exclaiming: “Don’t be ridiculous! I should get four for a dollar!” Meekly the farmer capitulated and packaged four tomatoes. The hardware seller at next booth over had been Read more about Selling is More Art Than Science[…]

Join Me for a FREE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar

I’d like to invite you to join me for a free, LIVE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar on Thursday, February 21st at 8:00 pm Eastern Time (7:00 pm Central, 6:00 pm Mountain, 5:00 pm Pacific). During the call, I’ll share several HELPFUL TIPS to help you jumpstart your own marketing Read more about Join Me for a FREE Why Small Businesses Fail and How to Make Yours Succeed Teleseminar[…]

The two thoughts of an investor when an entrepreneur pitches

Barbara Corcoran, one of the sharks on Shark Tank, details the two things that go through her mind when an entrepreneur pitches her: Do I trust this guy? How am I going to make money? If you can cover those two bases, you’ll walk away with the money you need, she says. Video here. The important thing here Read more about The two thoughts of an investor when an entrepreneur pitches[…]

The Revealing Deep Dark Secret to Marketing

This is the schism of marketing until 1995. Marketing was clever clothes on a boring product. That you made an average product for average people (the masses) and then you use some of the money you make to hire marketing people to put an ad around it or package around it , so it doesn’t Read more about The Revealing Deep Dark Secret to Marketing[…]

Platform Builder: Women Led Podcasts

Authentic Life Radio – Authentic Life Radio is a weekly show with Stephanie Ravenscraft and Sarah Rader. Their desire is to share their journey as the attempt to live authentic lives that make a positive impact on their world.  Connie & Sheila Talk – Connie Williams and Sheila Tidwell began their property investment journey in the fall of 2003 Read more about Platform Builder: Women Led Podcasts[…]

The Most Important Principle in Business

Imagine… by the end of this post, you will be a more effective in your career, business, and as a student all because you learned one very important principle, and the specific reason why this principle is so crucial. Thomas Edison once said, “I only want to invent things that sell.” Now this quote may Read more about The Most Important Principle in Business[…]

7 Incredibly Simple Steps That Turn Dreams into Reality

Around this time of year you still hear lots of people talk about their dreams for the year. And yet some of those same people will see the year come and go with no noticeable change in their lives. Why is it that some people dream and their lives never change while others dream and walk into Read more about 7 Incredibly Simple Steps That Turn Dreams into Reality[…]

The Results of the Status Quo

Status quo  thinking brings mediocre results. The Status Quo Formula: Status quo= Mediocre =Average Mediocrity is very common and it means being average. Average professionals, businesses, and organizations are average.  Average is for losers!   The reason that average is for losers is that  given the choice between remarkable and average, nobody picks average. Nobody picks the status Read more about The Results of the Status Quo[…]