How You Sell is More Important Than What You Sell (In Some Cases)

Now I’m not saying that you can sell something that’s average or doesn’t solve my problem. No. Not at all! In fact if someone is going to do business with you that means one simple thing: “they’re hiring your product or service to solve their problem”. And if you haven’t noticed there’s more products and services and more information than Read more about How You Sell is More Important Than What You Sell (In Some Cases)[…]

If You Can’t Provide This to Customers, You Might as Well Stay Home

The marketplace today is noisy and crowded. The customer is inundated with thousands of products, services, and marketing messages, even to the tune of institutions selling naming rights for bathrooms and even stalls, pop-ups on webpages, parking spaces being painted, messages on the back of receipts, and etc. This noise over a period of time Read more about If You Can’t Provide This to Customers, You Might as Well Stay Home[…]

How Social Media Can Get You in Front of Hard-to-Reach Decision Makers

For years getting to decision makers meant spending an enormous amount of time getting past point people, gate keepers, and order placers. And for years that was the route taken. Today the playing field has changed because of technology. We’ re all more connected, we’re all more accessible, and we’re all more informed.  But make no mistake about it, getting in front of these Read more about How Social Media Can Get You in Front of Hard-to-Reach Decision Makers[…]

The Game of Social Media

When you think about every game you’ve played. There’s always a key to winning: communication, hand-eye coordination, discipline, IQ, strategy, persuasion, and etc. The game of social media has a key as well and it’s this: “It’s NEVER about talking it’s about listening.” If you think it’s about talking, promoting your products or services, and pushing your Read more about The Game of Social Media[…]

Why You Can Make Money Giving Content Away for Free

This is something that’s so misunderstood and I want to bring some clarity to it. I know some you didn’t start creating content to make money from it. In fact the thought probably never crossed your mind, but if you’re putting out content around your passion, you’ll definitely want to monetize it somehow. First let’s deal with the Read more about Why You Can Make Money Giving Content Away for Free[…]

The Death of the Gate-Keeper

If I were to write about this eleven years ago I would have been looked at as idiosyncratic, but today I think it’s more visible than ever to see. When I say the death of the gatekeeper I’m not talking about some mystical character out of a book. I’m talking about the individuals or corporations that decide whether Read more about The Death of the Gate-Keeper[…]

One Simple Reason Most Businesses Fail at Social Media

The one simple reason most businesses fail at social media is because they use it to talk all about them. Every tweet, status update, post and message is all about them. It’s about their product, their service, their website, and their free irresistible offer. Why is like that? Because we’ve all been told that content is Read more about One Simple Reason Most Businesses Fail at Social Media[…]

Why Content Creators Must Offer Their Best Stuff

I often have conversations with content creators about whether or not they should offer their best stuff. Some seem to get it and some don’t during these interactions. The content creators that don’t get it, falsely believe that by offering their best stuff, they will have nothing left to share. My response? NO!  Not offering your best Read more about Why Content Creators Must Offer Their Best Stuff[…]

More Possible Than Ever 1:1 Marketing

With the advent of social media, online marketing changed. Suddenly, it’s now possible for personal or corporate brands, companies, and organizations to use these tools to have bilateral intimacy—engagement. The result is that you can be more connected to your fans, customers, and supporters than ever before. This change now requires that an organization transform into Read more about More Possible Than Ever 1:1 Marketing[…]

The Best Way to Maintain Customer Retention

Your ultimate goal in building a platform or tribe should be to turn strangers into followers, turn followers into prospects, turn prospects into friends, turn friends into customers, and then… do the most vital job: turn your customers into evangelist. This is important because identifying that process will allow you to create more efficient marketing strategies. Your Read more about The Best Way to Maintain Customer Retention[…]