Want to have the best year ever in 2013? Well you can! It’s no secret that a lot businesses and personal brands struggle with marketing. And in today’s hyper-noisy, information rich, more choices and more clutter world, it’s definitely not the time to be ineffective in that area. We all need someones attention to be seen and Read more about Put Your Business On Track For Success in 30 Days[…]
The game has changed and shifted. For one hundred years, business was about telling the best possible story through print, radio, outdoor media, TV, and direct mail. And that is still true the storytelling part, but where you storytell has changed. You see in business “the money goes where the people go” and the people Read more about Where The Money Goes[…]
If you run a consulting practice there is a ladder which your clients use when looking for consultants.Like most consumers, your future clients hate hard-sell tactics. Your future clients no longer hire consultants solely because of a firm’s brand name, advertisements, or direct solicitations, such as cold calls and direct mail. Instead, they turn to their invisible networks of Read more about How Clients Find You Ladder[…]
If you haven’t already it’s time to define your marketing niche. It’s no secret that the marketplace is cluttered with competition and that it can really pay to be a leader in a smaller lake. The one thing that I want you to take away is that niches can be defined in many ways, including through a Read more about You Can’t Have Insiders Without Outsiders[…]
No matter what you say or sell you only have one agenda. To tell the most remarkable story to your customer. To tell a story that’s worth making a remark about and about the value your business, brand, service, cause, or product brings. Whatever it is your job is to storytell to your customer and prospect. Read more about Two Things You Need for Storytelling[…]
Starting a side business is good, but turning it into a real business is even better. For most this is a challenge because of one reason: lack of a marketing plan. A great marketing plan will detail how you’re going to attract, obtain, and keep customers. It clarifies how you will gain awareness, trust, and visibility with prospects and customers. In this Read more about How to Grow Your Side Business into a Real Business[…]
One of my coaching mentors has been privileged to work with a variety of “experts” over the last few years – helping them leverage their knowledge into real businesses. But here’s a common theme I noticed from his discussions about coaching these experts: “Authors want to write books, speakers want to speak and coaches want Read more about Authors Want to Write, Speakers Want to Speak and Coaches Want to Coach[…]
Marketing is made up of many, many things. Marketing is truly everything you do to promote your business. And branding is the same. Branding is never just your logo, identity, mascot, and tagline. It’s all of that and other factors working together. Question: What are the things that you do to market and brand your business?
Here are some tips to unlock your creativity and your best ideas: You need to “sit” longer. Get away from your normal routine. Go for a long walk, exercise more Take an art (woodworking, sculpture, gardening) class Put yourself around people who are high performers. Henry Ford once said he didn’t want executives who had Read more about Unlock Your Best Ideas[…]
In this brief video, I go over first phase of the business cycle: start-ups. Start-ups are businesses 1-3 years into business and the challenge we all have in this cycle is to arm ourselves with enough knowledge where we can attract, obtain, and keep customers.