Put Your Business On Track For Success! Tip #21 – The Key Factor to Obtaining & Keeping Customers

“Your nonverbal communication is as important as your verbal communication. The impression you make will come as much from what you don’t say as from what you do say.” Communication from the beginning of time has always been a key factor to doing business, but are you aware of the tremendous impact that your ability to communicate Read more about Put Your Business On Track For Success! Tip #21 – The Key Factor to Obtaining & Keeping Customers[…]

The “Extended Stay” for Customers

Nine years ago a group of business people invested in inventing a new type of hotel brand and hotel experience. You may have heard of the brand, it’s called “Extended Stay Hotels” and these hotels totally changed the hotel experience by specializing in providing functional hotel suites, that were specifically designed for business and leisure Read more about The “Extended Stay” for Customers[…]

Put Your Business On Track For Success! Tip #20 – Create Raving Fans

The goal of every business is to get attention for your brand, turn followers into prospects, prospects into customers, and customers into evangelists (raving fans), and grow your business. To achieve this goal there are two indispensable components that can’t be ignored. The first is a quality and/or remarkable product or service. A product that’s worth making a remark Read more about Put Your Business On Track For Success! Tip #20 – Create Raving Fans[…]

Put Your Business On Track For Success! Tip #18 – Content is King, Marketing is Queen

Content has never been more important to your business than today. With the traditional sales process disrupted by the internet, consumers now have the ability to obtain information on you and your company. They are information-empowered. With this disruption comes the most commonly stated, “Content is King.” Why? because if more consumers look for information online before making their purchase decisions then your Read more about Put Your Business On Track For Success! Tip #18 – Content is King, Marketing is Queen[…]

Put Your Business On Track For Success! Tip #17 – Price Only Matters When…

You want more business? You want to go over and above the competition?so the question is: “What can you say to your prospects and customers that makes you an obvious choice over the competition?” That would be your competitive advantage. You should, no, you MUST be able to effectively communicate your competitive advantage to your target market in both Read more about Put Your Business On Track For Success! Tip #17 – Price Only Matters When…[…]

Put Your Business On Track For Success! Tip #16 – What Are You Really Selling?

“In our factory, we make lipstick. In our advertising we sell hope.” Charles Revson of the Revson Corporation The perspective you have towards the products and services you sell have a lot to do with putting your business on track for success. Answer this question: “What are you really selling?” Those in the printing business Read more about Put Your Business On Track For Success! Tip #16 – What Are You Really Selling?[…]

Put Your Business On Track For Success! Tip #15 – I Don’t Care About You

No. I REALLY don’t care about “you.” I care about me. What’s In It For Me? I don’t want to hear or read what you have to say about you. My only interest is what’s in it for me.  No questions asked. The easiest way to communicate with your prospect or customer, “What’s in it for them?” Read more about Put Your Business On Track For Success! Tip #15 – I Don’t Care About You[…]

Put Your Business On Track For Success! Tip #14 – Never Become This Business

Never become the business that is cheap! Stay away from being known as the lowest price. Being cheaper than everyone else doesn’t spread the word and doesn’t create loyalty. In fact if people are coming because of price only, even free isn’t cheap enough. Also being the lowest price too often affects profitability and does not build relationships. You’ll Read more about Put Your Business On Track For Success! Tip #14 – Never Become This Business[…]

Put Your Business On Track For Success! Tip #13 – Market Leadership

Leadership is not about position, a title, or status. It is about influence. The question is: “How many people do you influence?” As we continue this journey for putting your business on track for success, the tip for today will be niche strategies, market leadership and top-of-mind positioning. Let’s start with this, niche strategies are developed Read more about Put Your Business On Track For Success! Tip #13 – Market Leadership[…]