How to Attract Attention to You And Your Business Instantly

Today, paying for attention just isn’t as effective as it used to be. There’s more media to consume (for free) than ever before. More events, more messages, and more ads. Think about it? In a world of where the 30-second commercial whether on TV, radio or at a networking event is often requested, how many Read more about How to Attract Attention to You And Your Business Instantly[…]

Two-Way Conversations Build Relationships (How Many Are You Having?)

Most businesses and brands are stuck in the monologue mindset when it comes to customers. This mindset represents the process of creating a product, then marketing it to them via direct mail, advertising, or promotional gimmicks. No conversation, no questions asked, and no dialogue. And with no dialogue and the internet having unlimited shelf space Read more about Two-Way Conversations Build Relationships (How Many Are You Having?)[…]

5 Online Marketing Tactics That Win and Keep Customers

In an environment where the world is your competition, many businesses have implemented a variety of online marketing tactics to try to win and keep customers. Unfortunately, results vary significantly because tools are only as good as the person using them. Though the results vary, there are three 3 things that I noticed from the Read more about 5 Online Marketing Tactics That Win and Keep Customers[…]

What Every Investor Wants Before They Give You Money

Perhaps you’re looking for an investor or someone to put up capital for your idea. I’ve been in talks with a lot people lately about this and this question keeps arising, “How do I really get an investor to invest in me?” Before I move into that, I want to point out that these people Read more about What Every Investor Wants Before They Give You Money[…]

Communication Is The Economy

Take a look around you. Have you noticed the new economy and new rules? Created by smaller computers and expanding communication. I’m sure you’ve noticed, because it’s left the big corporations scrambling, the confident desperate for direction and the small start-ups and businesses a shot at prevailing. Communication (which in the end is what this Read more about Communication Is The Economy[…]

Not Having a Marketing Process Is Not An Option

In my work as a marketing consultant I often meet with marketing departments and small business owners to discuss, “how they are building awareness and visibility for their products or services?” What I end up finding is that their mindset toward marketing is a one time deal, I call it the “shotgun approach.” They believe Read more about Not Having a Marketing Process Is Not An Option[…]

Is SEO Dead? Looking toward the Future and What’s Really Important

This is a guest post by Amber Satka. Amber Satka  writes on financial topics, such as her look into automotive dealers finance. Amber is a former office manager and current mother and writer.  If you’d like to guest post on this blog, check out the guidelines here. Search engine optimization is the ace in the hole for marketers. It has Read more about Is SEO Dead? Looking toward the Future and What’s Really Important[…]

The Ultimate Goal of Customer Service

Yesterday, I had to visit a optometry office to pick up some contacts that were supposed to be shipped 2 two weeks ago. Now, obviously I had been in contact with this firm for the past two weeks asking them why they haven’t shipped yet and if I had to come pick them up would Read more about The Ultimate Goal of Customer Service[…]

How to Compete For The One Thing That is Finite: Attention

If you’re in business I’m sure you’ve noticed the clutter, the noise, and the disruption. We have more  media, movies, TV channels, apps, radio stations, and podcasts. More news sites, blogs, and, of course, Facebook, Twitter, Pintrest and LinkedIn, not to mention even newer social media tools. What this means is that competition has never been Read more about How to Compete For The One Thing That is Finite: Attention[…]