A 7 Step Marketing Framework That Works

One of our goals here at Indispensable Marketing is to remove the mystique from the entire marketing process and clarify it. We want to clarify it for CEOs, business leaders and business owners. So it’s not unusual that I find myself increasingly teaching and speaking on this topic. I’m not a guru, by any means. I am just a Read more about A 7 Step Marketing Framework That Works[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 2

In my last post, I wrote about the importance of shaping people’s perception of your company and its products–the right way. I shared that the ability to shape people’s perception of your company and its products is critical to your success. If you can’t fight for your prospect and customers mind, you are not going to go very far in the battle for Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 2[…]

Investor Pitches That Win

Are you looking to pitch an investor? Want to know the mistakes people make when pitching to investors? In this slideshare presentation, Deb Gabor reveals the characteristics of pitches than win …all in the first 30-60 seconds . Investor Pitches That Win – Sol Marketing, Austin, TX from Deb Gabor Note: Here are previous posts that Read more about Investor Pitches That Win[…]

Q&A: How to Grow a Bigger Audience Through Social Media?

As you may know, I love helping businesses grow on purpose and one of the ways I do this online, is by offering my advice through Q&A forums. Here are five recent questions that I’ve answered and I hope you can take away some nuggets that will help you. Q: Robert ask: Currently self-publishing my crime fiction Read more about Q&A: How to Grow a Bigger Audience Through Social Media?[…]

4 Tips to Help Your Marketing Message Win You Business

With attention spans being reduced to 9-seconds—equivalent to the attention span of a goldfish and competition intense, a clear and powerful marketing message is essential to helping your company win business. According to Joseph Kimble in Writing for Dollars, Writing to Please: The Case for Plain Language in Business, Government, and Law (Carolina Academic Press, Read more about 4 Tips to Help Your Marketing Message Win You Business[…]

3 Ways to Make Your Content And Products Desirable to Your Customers

How you sell is more important than what you sell. If you’ve been reading my blog you’ve heard me mention that and it’s certainly true, in an era where content is king. But let’s face it:  it’s increasingly difficult for anyone to get the attention they need to succeed in this crowded, information overloaded, and noisy world. Read more about 3 Ways to Make Your Content And Products Desirable to Your Customers[…]

How To Find And Land Opportunities That Most Experts Never Even Knew Were Available

The same way that studies show that 80% of available jobs are “hidden.” I think that 80% of the opportunities to get you or your business in front of decision makers are “hidden.”  That’s right, my argument is that up to 80 percent of the available opportunities are hidden, although absolute documentation is hard to come Read more about How To Find And Land Opportunities That Most Experts Never Even Knew Were Available[…]

5 Online Marketing Tips That Will Result In More Leads And Sales

If you’re interested in marketing your business online, you will hear about email marketing. Email marketing is at the core of marketing your business online. For two very important reasons: First, the Internet is a direct marketing medium. You have the power to build an audience and speak to them directly at your discretion, without intermediaries. Read more about 5 Online Marketing Tips That Will Result In More Leads And Sales[…]

4 Small But Powerful Ways To Delight Customers Who Have Already Given You Money

If you’re a blogger, coach, consultant, speaker, or business owner the chances are great that you have commerce intentions. The chances are also great that you’ve had customers give you money or an audience that you monetize. Either way, both of these activities require you to develop the marketing mindset. That mindset should be supported by Read more about 4 Small But Powerful Ways To Delight Customers Who Have Already Given You Money[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]