5 Ways You Can Get Paid Many Times for the Same Work

Last night I attended a local Chamber of Commerce event in my area. During this event I had the opportunity to have a great discussion with someone about passive income. While talking with this person I quickly discovered that they wanted to move from active income (when you do the work; you get paid—only once) Read more about 5 Ways You Can Get Paid Many Times for the Same Work[…]

16 Ways to Build Profitable Relationships With Key Reporters

A core principle of marketing is getting the word out about your business to your target market. In marketing there are many ways to do this. PR is one of those ways that is powerful, credible and a low-cost (or no-cost) tool, but often underutilized by businesses and independent professionals. An indispensable part of PR is building Read more about 16 Ways to Build Profitable Relationships With Key Reporters[…]

7 Steps Involved in a Successful Marketing Process

This may be hard for you to come to grips with but “marketing is a process, not an event.” It can be compared to breathing.  You can’t live very long from a single breath. It takes many breathes, one right after another. Marketing is the same. You will not attract, obtain , and keep customers Read more about 7 Steps Involved in a Successful Marketing Process[…]

Communication Is The Economy

Your digital channel is a place where communication is the core ingredient but it is not enough. While content is king and marketing is queen, it isn’t enough either. You need more than this if you want to produce the best possible results. Let me explain. If you have been reading my blog then you’ve been informed about Read more about Communication Is The Economy[…]

Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media

Want to multiply the return on your efforts? Growing your business whether you’re a blogger, podcaster, speaker, coach, business owner or consultant starts with creating advocates. A group of people interested in talking about you or your message. Advocates develop for a couple of reasons, but all centered around one thing self-interest. It’s never about you, it’s Read more about Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media[…]

6 Tips to Creating Content That Gets Shared

Let’s face it effective social media marketing amounts to your content being shared and with the massive amount of noise out there it’s tough to break through the clutter. Just on Facebook alone 30 billion pieces of content are shared each month. This includes blog posts, links, news stories and photo albums. According to HubSpot’s Dan Zarrella there are three Read more about 6 Tips to Creating Content That Gets Shared[…]

Citizen Customer Service

In the last ten or fifteen years, more and more citizens have been motivated to help others, assert their authority, share opinions, and be generous with their knowledge, wisdom and ideas. Because of this, it’s quite possible that the era of a “full technical support staff” is over. No longer can these departments hold on Read more about Citizen Customer Service[…]

How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic]

As a practitioner of social media I think this infographic is worth studying in detail. No one who is using social media to accomplish some of their marketing goals can afford to ignore this infographic. (Don’t miss the question at the end. Please leave a comment! I’d like to know what you think.) Social Media Perfect Posts Read more about How To Create The Perfect Pinterest, Google+, Facebook & Twitter Posts [Infographic][…]

How to Sell One Million Copies Before Your Product Even Releases

Ever since I learned that Jay-Z’s new album, ‘Magna Carta Holy Grail’ was set to go platinum ahead of its official release, I have been quite interested in how he did it — the marketing part. Here’s what I took away from this marketing campaign that aspiring authors, artist, and other creatives can do as well Read more about How to Sell One Million Copies Before Your Product Even Releases[…]

My Take on the Difference Between Sales and Marketing

One of the ways that I engage with other experts and business owners, showcase my marketing insight, get teaching opportunities, direct traffic back to my blog, increase my following, build brand awareness, gain opportunities to write and position myself for consulting opportunities is by participating in LinkedIn interest groups. And yes, all that can come Read more about My Take on the Difference Between Sales and Marketing[…]