That’s the question. Marketing has a job, it has to do something. Marketing typically never fails in the mental creation. It fails in implementation. It fails in the doing.
If you want to build more muscle, then you must do the push-up. If you want to attract, obtain and keep customers, your marketing must do that. Here are the 3 components of marketing that works.
Marketing only works if it gets people:
- to take action,
- to change their minds, and
- most of all, to do more of what they might have had an inkling to do in the first place.
Question: Does your marketing do that?