What’s the secret marketing strategy that will help your business attract crazy amounts of success? Is it investing in the latest daily tips or tactics? Or maybe it’s the new complex software? Could it be the liberal use of highlighting?
Believe it or not, the secret marketing strategy that attracts a crazy amount of success in the digital world isn’t so different from the secret to success in the physical world. There’s a quality the best C-level executives, business owners, marketers, and employees share that gives them a USP (unique selling proposition). And similar to having more money, which amplifies the character that is already within you. Being online lets you amplify that secret marketing strategy for even greater success.
The secret marketing strategy that attracts crazy amounts of success is:
Generosity is now the strongest marketing strategy—the act of giving something away without excepting anything in return. The problem that most of us run into is that no where in business do they teach us about generosity or even worse, do they mention the word generosity.
Because the mindset of generosity is nothing in return, but you can’t succeed online or offline if you’re not prepared to be generous. Generous with your time, connections, money, but most importantly your work.
It turns out in this connected economy, what people gravitate and relate to, is those who give of themselves. That “It is more blessed to give than to receive” (see Acts 20:35) is a brilliant marketing strategy and when you lead by serving and by giving, people follow.
Question: What are you going to do to be generous and attract crazy amounts of success?