The SECRET To Jeff Bezos Buying The Washington Post (And What You Need To Know)

I love history and you should too. History is a lesson: a lesson of intentions, movements, experiments, and human production. Knowing what happen in the past helps you create a better and profitable future; and without an understanding of history, you are doomed to repeat the past. I know many of you are dying to find Read more about The SECRET To Jeff Bezos Buying The Washington Post (And What You Need To Know)[…]

The Secret to Success Online —That Will Ultimately Lead You to New Clients

The enemy of your midsize or small business, when you’re trying to attract new clients or customers using online marketing activities, is having an attitude of an “taker.” Yes, the attitude of an taker will keep your business from attracting new clients and customers. In fact, 100% of the time, without no exceptions, the businesses who Read more about The Secret to Success Online —That Will Ultimately Lead You to New Clients[…]

7 Content Marketing Assets Every Midsize Business Needs

Are you developing corporate assets with your content marketing? This requires a different mindset, one that focuses on building owned media entities. In other words, would your midsize business be able to survive and thrive if it were banned on Google? I often talk about one of the biggest online marketing mistakes that I see more Read more about 7 Content Marketing Assets Every Midsize Business Needs[…]

The Rise of The Empowered Customer (And What To Do About It)

Midsize and small businesses biggest challenges and opportunities reveal the rise of the empowered customer. Consumers are changing the way products are marketed, sold, manufactured and sourced. Today’s consumers have unlimited access to information— so they’re well-informed, social media-savvy, and share their views with the world. They are more demanding—expecting current and future communication channels, such as mobile Read more about The Rise of The Empowered Customer (And What To Do About It)[…]

10 Lessons From the World’s Most Captivating Presenters [SlideShare]

When it comes to marketing your business, there’s nothing that compares to presenting to a group of interested people. Preparing a 20 minute speech around you or your organizations topic can fuel your success quickly.  If you speak and people are interested they will approach you about working together.  Make sure you have a one-page Read more about 10 Lessons From the World’s Most Captivating Presenters [SlideShare][…]

Using a Blog to Become a Thought Leader in Your Industry, Part 3

In my last post, I wrote about how to market your content. That you must consider where the promotion of your thoughts and ideas are going to be distributed or shared. Content is King, but Marketing is Queen. Once you’ve done that, it’s time to use the power of social networking. It’s time to start grabbing Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 3[…]

The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)

The internet is changing the way you do business (and now the way you build loyalty with customers). Studies have shown that 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items. I’m sure this number will rise, since customers of all types increasingly have access to high-speed Internet Read more about The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)[…]

12 Simple Yet Effective Ways to Show Prospects and Customers That You Genuinely Care

“People don’t care how much you know until they know how much you care”― John C. Maxwell That quotation above is certainly true, not just for people, but for organizations too. To this day, I’m still amazed at how many business owners and organizations I meet with, that go for the sale without evening knowing Read more about 12 Simple Yet Effective Ways to Show Prospects and Customers That You Genuinely Care[…]