What is Big Data?(And Does it Apply to Your Small Business?)

First off, let’s try to define what big data really is: it focuses on the enormous amount of information available to businesses thanks to the social web. it’s the most overused buzzword in business today. its meaning gets lost in all the hoopla. Those of us familiar with spreadsheets or basic databases might be tempted Read more about What is Big Data?(And Does it Apply to Your Small Business?)[…]

Succeeding in the Relationship Era—Read the Post and Learn the Secrets

With heightened demand of personalized experiences and a far-reaching customer base, connecting personally with every individual who engages with your business may seem like a daunting task. Unfortunately, it’s the future of your business and gives small businesses the advantage. Responsys recently conducted a survey that found 53 percent of U.S. consumers are more likely to Read more about Succeeding in the Relationship Era—Read the Post and Learn the Secrets[…]

Boost Your Sales by Turning Customers Into Partners

If your goal is growth, then marketing is all that matters and part of that marketing, is building and maintaining customer relationships. For every business this is a vital part of growing, but it’s easy to get off track and not focus on it, because we’re always hunting—seeking new customer acquisition. Once you have enough customers or Read more about Boost Your Sales by Turning Customers Into Partners[…]

#MidsizeWednesday: 6 Steps For Midsize Businesses to Master Social Customer Acquisition

At Indispensable Marketing we think a lot about how we can help midsize companies address marketing and the realities of the new marketplace. We continually listen and keep up-to-date with sources that connect with midmarket business leaders about their needs and preferences. Every Wednesday we publish a post called #midsizewednesday to help midsize businesses take advantage of these changes to evolve and ultimately grow. Read more about #MidsizeWednesday: 6 Steps For Midsize Businesses to Master Social Customer Acquisition[…]

12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies

Marketing is changing and about to change more and more, even as I write this post. When mass media was relevant it worked because there was only a few communication channels and/or places to give your attention too. Mass Marketers knew this and thus thought of consumers as captives. But today with more media and Read more about 12 New Questions That Define Your Best Prospect And Help Create Better Marketing Strategies[…]

Turn Your Business Blog Into Your Best Salesman

The problem that every business faces is that technology moves fast. With more technology, customers and prospects grow in technical savyiness, and buying and selling takes a new course. As you continue to strive for those indispensable relationships that motivate prospects and customers to take action and/or buy your business blog could be your best salesman. Read more about Turn Your Business Blog Into Your Best Salesman[…]

Don’t Just Suggest An Idea. Implement The Idea.

Here’s the deal with ideas: Don’t expect to be paid for an idea. This notion that if we offer a suggestion and that company would do it. That company would boost sales and etc, has ZERO value! “The only people who make money from an idea are those who create an implementation for the idea.” For Read more about Don’t Just Suggest An Idea. Implement The Idea.[…]

The Challenge For Most Brands On Social Media (And How To Overcome It)

This post is not going to beat around the bush. It’s going to tackle this challenge head on. For most brands on social media their challenge is in creating an effective content strategy and what adds to this challenge are the different social channels available to choose from. As in any business in any industry the Read more about The Challenge For Most Brands On Social Media (And How To Overcome It)[…]

The Real Reason Marketing Programs Aren’t Working For Midsize Businesses

If you think marketing is just one more thing to add to your to-do list, you’ve been looking at it all wrong. Find out how it can improve your business as you try to scale. The challenge of marketing, today for your midsize business isn’t lack of focus, lack of passion, or even lack of Read more about The Real Reason Marketing Programs Aren’t Working For Midsize Businesses[…]

7 Success Factors of a Social Business Strategy

Does your organization have a social business strategy in place? Which of the seven success factors below are proving to be the most challenging? Part of marketing your company is understanding that progress and advancement are your lifeblood. If you’re not seeking progress and advancement, your company stands to face stagnation, complacency, and eventual demise. Read more about 7 Success Factors of a Social Business Strategy[…]