We all know the ‘rule of seven:’ a potential customer needs to hear your message seven times, preferably from different outlets, in order to convert.
- A newsletter that goes out sporadically,
- a LinkedIn group that you comment in sometimes,
- a YouTube channel that has had ‘part one’ of your Profit Increasing Trends in running in a loop for the past three months
All of these are not going to produce that stellar ROI. Keep shotgun marketing without a regular schedule, and chances are not much of it will hit the target.