3 Reasons Why C-Level Executives Must Network

Last week I had the pleasure of attending an C-level executive networking event at a local country club. I was surrounded by many great leaders and executives at this event and energized by all the engagement and people I was able to meet. At the event I heard CEO of BNI-Central Virginia Mark Deutsch speak about the why, who and Read more about 3 Reasons Why C-Level Executives Must Network[…]

This Era is Upon Us—Direct Content Purchasing

Imagine a day when content creators go straight to you and you’re able to directly pay for what you want to watch on whatever device you may have. Today more than 10% of consumers are now without cable and are using alternative streaming services. But, it’s very important to understand that these consumers didn’t give up Read more about This Era is Upon Us—Direct Content Purchasing[…]

How to Create Content that Builds Your Business

Today all consumers are information-empowered. In fact, consumers now develop relationships with content. And to be successful with creating content that builds your business, companies need to be where their customers are and know how to engage them in a meaningful way. Content marketing is that meaningful way. Content marketing is all about creating and distributing useful and relevant content to Read more about How to Create Content that Builds Your Business[…]

7 Marketing Predictions for Midsize Businesses in 2014

Are you wondering what 2014 might look like for marketing? How will marketing impact midsize businesses in 2014? What if you had a glimpse into the future? To give you a glimpse of what I think midsize businesses can expect in the next year. I’ve decided to tap my deep knowledge and expertise. Here are Read more about 7 Marketing Predictions for Midsize Businesses in 2014[…]

5 Marketing Tips for Financial Services

Regulatory demands, bureaucratic processes and older technologies can pose challenges for regulated industries when it comes to marketing. But with the right knowledge and practices, marketing can be a major asset for financial service brands. Below are 5 marketing tips for financial services: Strategy is Everything. This is the first place you should start with marketing Read more about 5 Marketing Tips for Financial Services[…]

Successful Marketing Requires Consistency

We all know the ‘rule of seven:’ a potential customer needs to hear your message seven times, preferably from different outlets, in order to convert. A newsletter that goes out sporadically, a LinkedIn group that you comment in sometimes, a YouTube channel that has had ‘part one’ of your Profit Increasing Trends in running in Read more about Successful Marketing Requires Consistency[…]

10 Reasons Why Your Company Should Invest in Blogging

Blogging is one of the most important marketing activities your company should embrace. The power of blogging to reach new audiences and prospective customers cannot be underestimated. If you want your brand, products, or services to be heard on the social web, you need to have a blog. Here are 10 reasons why your company Read more about 10 Reasons Why Your Company Should Invest in Blogging[…]

How Customized Service Develops Relationships

The goal of every business is to attract, obtain, and KEEP profitable customers or clients. When you think about keeping anything (car, money, last nights dinner, etc.) it requires a proactive effort on your part.  For cars it’s keeping the oil changed, for money it’s keeping it in a savings account, and for your last nights Read more about How Customized Service Develops Relationships[…]

6 Ways Midsize Businesses Can Drastically Improve Online Engagement

Is your Midsize business looking for ways to improve online engagement—the act of someone raising their hand? Would you like to get more people-to-people interaction and begin a real conversation with your ideal target customers on online platforms? Great! No matter your company’s industry, you can encourage these deeper connections and improve your online engagement. Read more about 6 Ways Midsize Businesses Can Drastically Improve Online Engagement[…]

A Marketer’s Guide to Psychology

What can marketers — anyone with something to say or sell — learn from the field of Psychology? Simply said, “how to convert visitors into leads, and leads into customers.” One key to being a great marketer is understanding how — and why — other people think and act the way they do. After all, when you seek to inspire Read more about A Marketer’s Guide to Psychology[…]