5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns

November 5 is fast approaching, and every citizen of the U.S. is eagerly waiting to choose the next leader of their city. Fall in an election year is a time for radio ads, TV ads, banners, stickers, signage, debates, mailings, unsolicited house visits and get-out-the-vote calls. Political campaigning is one of the oldest forms of Read more about 5 Marketing Lessons Small Businesses Can Learn From The 2013 Political Campaigns[…]

6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy

Do you ever feel like you’re the only marketer who has trouble creating and distributing quality content that get’s people attention and that yields measurable results? If so, you’re not alone. Given the speed at which Midsize Financial Institutions create, distribute and consume content that references all the tips telling us how to save money Read more about 6 Content Marketing Tips for Midsize Financial Institutions to Get Attention Money Can’t Buy[…]

5 Rules for More Effective Marketing

Nothing mystifies small business owners, organizations and business leaders more than marketing. There are some very good reasons for that. First, it’s part art, part science and part business. And because it’s such a subjective and vague thing, there are few hard and fast rules. But here are five rules to guide you in your journey to Read more about 5 Rules for More Effective Marketing[…]

Marketing Planning: The Ten Essential Areas to Focus On

I don’t know about you, but anytime I search the internet for marketing advice or tips and try to figure out how to do something myself, I get information overload. My attention is everywhere and my productivity goes way down. So, earlier this year, I put together something, I’m calling “Marketing Planning: The Ten Essential Read more about Marketing Planning: The Ten Essential Areas to Focus On[…]

How Long Does it Take For a Prospect to Become a Customer?

This is one of the most frequently asked questions about marketing: “How long does it take for a prospect to become a customer?”  The answer: “Whatever you do, don’t hold your breath while waiting for your marketing to take affect. Instead, hold your horses because it’s not going to happen instantly.” Before you start throwing things Read more about How Long Does it Take For a Prospect to Become a Customer?[…]

The Top 5 Marketing Myths and The Truth Behind Them

This one will probably get me into trouble. I’ve worked as a marketing consultant for over four years and I’m not supposed to say this stuff. After all, it’s my job to increase customers and maximize profits. To wave my magic marketing wand and take your marketing to a whole new level. The truth is Read more about The Top 5 Marketing Myths and The Truth Behind Them[…]

10 Modern Marketing Elements for Modern Midsize Businesses

When you and your team sit down to think about marketing in terms of new products, new services, new income streams or re-branding, you can imagine them without constraints. Or you can choose to build into your new product, service, or re-branding campaign, modern marketing elements that will make it more likely your ideas will Read more about 10 Modern Marketing Elements for Modern Midsize Businesses[…]

The Future of the Retail Brick-and-Mortar: It’s Personal (Infographic)

The key to keeping brick-and-mortar relevant to shoppers lies in putting customers at the center of your business model—personalize service. That’s one of the main findings from research compiled by Medallion, a retail agency based in New York. The data breaks down different categories of shopper as well as tips to increase engagement and awareness. Read more about The Future of the Retail Brick-and-Mortar: It’s Personal (Infographic)[…]

How to Choose a Profitable Niche in 20 Minutes And Dominate Without Apology

The marketing world has changed.  It’s become smaller and tighter rather than massive and bigger. This means, “trying to appeal to everyone, you’ll end up appealing to no one.” This is often the danger of small to midsize business planning and execution, is trying to be everything to everybody. This weekend I had the opportunity to Read more about How to Choose a Profitable Niche in 20 Minutes And Dominate Without Apology[…]

10 Rise & Grind! Quotes to Help Increase Your Motivation and Action

Part of being in business is keeping motivated and the marketing side of that is motivating customers and prospects to take the action that your firm wants and needs. Every weekday I post something called, “Rise and Grind!” on my personal Facebook page to keep me motivated to motivate others. Here are 10 Rise & Grind! Quotes to Read more about 10 Rise & Grind! Quotes to Help Increase Your Motivation and Action[…]