10 Modern Marketing Elements for Modern Midsize Businesses

When you and your team sit down to think about marketing in terms of new products, new services, new income streams or re-branding, you can imagine them without constraints. Or you can choose to build into your new product, service, or re-branding campaign, modern marketing elements that will make it more likely your ideas will pay off.


Here are some of the 10 modern marketing elements of the most new successful businesses that modern midsize businesses can use. The holy grail is to build these marketing elements into the very nature of the product, service or business itself, not just to tack them on.

10 Modern Marketing Elements for Modern Midsize Businesses

Modern Marketing Element #1. Build in Virality. Doe sit work better if my friends use it too? Consider: LivingSocial.

Modern Marketing Element #2. Don’t sell a product that can be purchased cheaper at Amazon.

Modern Marketing Element #3. Subscriptions beat one-off sales.

Modern Marketing Element #4. Create an environment where your customers are happier when there are other customers doing business with you (see #1).

Modern Marketing Element #5. Treat customers unequally.

Modern Marketing Element #6. Rely on amazing individuals, not a cog in the system approach.

Modern Marketing Element #7. Plan on creating wow experiences, not wow ads.

Modern Marketing Element #8. Bet on open, not close. Make information open and spreadable.

Modern Marketing Element #9. Unless there’s a differentiating business reason, use off the shelf software and cheap cloud storage.

Modern Marketing Element #10. Create scarcity but act with abundance. Free samples create demand for the valuable (but not unlimited) tier you offer.

Question: What other marketing elements do you see in other new successful businesses that modern midsize businesses can use?

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