The Two Essential Elements of An Effective Marketing Plan

Marketing is not brain surgery, and it can be understood, implemented, and maintained all by you. The first step is understanding that you need a marketing plan. Now, one benefit of a marketing plan is it forces you to think and rethink your marketing. It causes you to ask question such as, “What if?”. If Read more about The Two Essential Elements of An Effective Marketing Plan[…]

7 Things Every Marketer Should Know to Build a Better Blog

By effectively using a blog as the core of your social media, content marketing and search optimization strategy, your business can effectively compete today. Most businesses are still at a point where they can be more nimble and react more quickly to a dynamic environment, but they still need overall planning to ensure they keep their Read more about 7 Things Every Marketer Should Know to Build a Better Blog[…]

99 Cold Hard Facts That Highlight The Future of Business

As I have previously said, “business innovation is often the best way to overcome complacency, ensure company growth, and be responsive to market changes and influences.”  Changes in technology, market influences, customer expectations, a re-defined agreement between employees and employers, strained resources, and business and social networks are requiring businesses to become smaller, tighter, and closer to Read more about 99 Cold Hard Facts That Highlight The Future of Business[…]

The 3 Steps to Massive Marketing Success

If you’re trying to market a product, a service, a cause or a widget of any kind you’re probably looking for that one magic tactic or key to make your business explode in profits and customers. You buy the books, the online courses, the CDs and the DVDs that will tell you the steps to Read more about The 3 Steps to Massive Marketing Success[…]

When Is the Best Time to Do Marketing?

Is a tough market the right time to be cutting your marketing budget? Not if you want your business to get through the economic downturn and be in position for when the economy improves! It’s best to think of your marketing in the same way you think about breathing. You take a breath without ever Read more about When Is the Best Time to Do Marketing?[…]

Thank you, Jay Levinson

I was sad to learn that Jay Levinson my mentor and teacher died yesterday at age 80. He was a great man and a marketing mentor to many. Thanks for teaching me how marketing starts with you-not the company, not the marketplace, and not the customers. Thanks for reminding me that marketing is always about communicating, sharing Read more about Thank you, Jay Levinson[…]

Marketing and Blogging Advice For High-Octane, High-Protein, Butt-Kicking, Name-Taking Real Estate Agents

Many Real Estate Agents and Real Estate Blogs are under this false notion that it’s what in the body of their posts that will attract potential prospects and readers. Although this is true to some degree, nothing in the marketing mix is more important than a strong headline. Just like a newspaper headline: If prospective readers are Read more about Marketing and Blogging Advice For High-Octane, High-Protein, Butt-Kicking, Name-Taking Real Estate Agents[…]

#MidsizeWednesday: The Formula For Midsize Business Success in 2014

As your midsize business prepares for a successfully 2014. You must be able to mobilize your audience to action. Midsize firms need to have a “WHY” that drives them to do what they do with excellence. To ensure that your company is on track to succeed, here’s the Formula For Midsize Business Success in 2014. Read more about #MidsizeWednesday: The Formula For Midsize Business Success in 2014[…]

You Must Connect Before You Pull (Sell)

This is a guest post by Rob “YB” Youngblood. Rob “YB” Youngblood is a catalyst for business, leadership and professional development. As the Chief Connecting Officer for YBConnects, LLC, he adds value to others through his Coaching, Communicating, Connecting and Consulting. He works with small businesses and nonprofit organizations to assist their efforts to increase visibility and Read more about You Must Connect Before You Pull (Sell)[…]

Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions

You’ve heard the saying “Failing to plan is planning to fail.” Well, according to research conducted by Constant Contact, over 50% of small businesses need help when it comes to planning social-media marketing. Creating a focused, goal oriented social media strategy is just as important as having a solid business plan. To attract and engage prospects and convert them into customers, Read more about Brilliant Small Businesses Build Their Social Media Marketing Plan Around 6 Questions[…]