There Are Two Kinds of Marketing

There used to be, only one kind of marketing to promote your business. You found an appropriate media outlet (TV, radio, outdoor, or magazines) to advertise in, and you paid your money. Then, you created your advertisement so people would call, order, or visit your business. This is when advertising was “marketing.” Now, you are the media Read more about There Are Two Kinds of Marketing[…]

3 Reasons Businesses Fail and How to Fix Two of Them

The U.S. Small Business Administration has seen lots of small businesses come and, unfortunately, go. According to the SBA, over 50% of small businesses fail in the first five years. Why? What goes wrong? After a thorough review and much field research it was found that the failing businesses all had three things in common: Read more about 3 Reasons Businesses Fail and How to Fix Two of Them[…]

5 Marketing Tips That Increase Profits and Generate Inquiries

We’ve all been there … You’ve carefully crafted a marketing program. You’ve polished each marketing tool. You’ve racked your brain for the very best marketing tactics. You present it to the board with a sigh of relief. That’s done. But when you look at your marketing key performance indicators, you notice that they aren’t as Read more about 5 Marketing Tips That Increase Profits and Generate Inquiries[…]

Top 7 Secrets of Marketing

In an age of information overload, it’s easy for your marketing to get lost in the noise. So, the most important things you need to know about marketing are in this post. In the few minutes it takes you to read this top seven secrets of marketing post, you’ll learn more basic truths about marketing Read more about Top 7 Secrets of Marketing[…]

A Thank You to Our Veterans

Today is Veterans Day in the United States. It is a day we set aside to loudly proclaim thanks and gratitude to our nation’s Veterans. Veterans Day is an official United States holiday which honors people who have served in armed service, also known as veterans. It is a federal holiday that is observed on November 11. It coincides with other Read more about A Thank You to Our Veterans[…]

10 Cool Holiday Marketing Ideas for Small Businesses

Small businesses and organizations can easily get trapped in the day-to-day operations of their businesses to spend any time brainstorming cool holiday marketing ideas. Some businesses worry that marketing is too expensive, others may find it too time consuming. Without keeping top-of-mind awareness with your prospects and customers, how will anyone remember you? Here are 10 Read more about 10 Cool Holiday Marketing Ideas for Small Businesses[…]

How to Build Credibility with Your Marketing

When prospects are making a decision about whether or not to buy, their “shields are up.” And with shields up, having the lowest price in the market won’t help you much if your prospect doesn’t trust you in the first place. Offering the biggest selection and the most convenience won’t help your cause if your prospect Read more about How to Build Credibility with Your Marketing[…]

6 Crucial Branding Tactics for Every Midsize Business in 2014

We all know that branding is important. But not many people realize that tactical branding grows businesses. Branding positions your product or service in your prospects and customer’s mind. However, a strong brand achieves the holy grail of branding which is something very tangible: to presell a product or service, creating the perception that there Read more about 6 Crucial Branding Tactics for Every Midsize Business in 2014[…]

Can I help you design the next marketing blueprint to maximize profits and increase customers for your business?

Every time I’ve wanted big leaps in my own success, I’ve enlist the help of the best coaches and instructors I can afford.  I’m personally too impatient to learn the slow way, making mistakes and guessing about the best direction.  I’ve had a career coach, a financial coach, a blog coach, a platform coach, a Read more about Can I help you design the next marketing blueprint to maximize profits and increase customers for your business?[…]

The Cure for the Common Cold Call

I won’t wait. I’ll tell you right off that the cure for the common cold call is permission. Understand permission and your entire outlook about marketing will change along with your bottom line. Are you familiar with the phrase Permission Marketing? If you’re trying to sell anything today (including your ideas), you should be. The Read more about The Cure for the Common Cold Call[…]