Don’t Get Cooked in the Squat, 2014!

When I’m speaking about marketing to business owners and executive leadership, many times, I notice head nodding, signaling that they already know or have heard the information before. I’m often, tempted to stop and ask, when do you have enough knowledge to start something new? The person who doesn’t read good books has no advantage over Read more about Don’t Get Cooked in the Squat, 2014![…]

10 Ways to Improve Your Selling … Right Now (And in 2014)

“What can you do to get ahead right now?” “How can you differentiate your selling process from the competition?” Many of you would love to sell more of your products and services right now and in 2014. As buyers become more empowered by information and products and services are increasingly commoditized, SMB’s are looking for Read more about 10 Ways to Improve Your Selling … Right Now (And in 2014)[…]

Is Blogging Worth the Effort?

I do it, preach and teach on it every week. Attract the right kind of prospects by creating and distributing the right kind of information. Engage your audience so they come to know, like, and trust you. Let them know you’re the expert who’s going to give them the information (and eventually the products and services) that Read more about Is Blogging Worth the Effort?[…]

Marketing is a Waste of Money and Time

Okay, show of hands. Who else has heard that marketing is a waste of money and time? Well, it’s true! Marketing is a waste of money and time…. if you’re not in sync, in rhythm and attuned to reality. What you want it to be or what it used to be—is not reality. Instead, reality is: Read more about Marketing is a Waste of Money and Time[…]

Thank You and Have a Wonderful Christmas!

I’m delighted to have this opportunity to thank you this holiday season for your partnership this year! As 2013 draws to a close, Indispensable Marketing wishes you and your loved ones a wonderful holiday season – and encourages you to begin the New Year 2014, with the boldness, confidence and enthusiasm that comes from having Read more about Thank You and Have a Wonderful Christmas![…]

3 Reasons Why Your Marketing Isn’t Converting

You can go a long way with relationships and great information, but if you’re trying to build a business, at some point you need to actually tell your audience what to do and that will usually be to buy something. Getting a shopper to your website, to your store or wherever you do business is Read more about 3 Reasons Why Your Marketing Isn’t Converting[…]

How I Made LinkedIn Infinitely More Useful

LinkedIn is a great relational tool. I’ve been using it since June of 2009 and it’s certainly takes communication to a whole new level. In my opinion, it’s here to stay for the foreseeable future. For those who still ask: What is LinkedIn? This says it best: LinkedIn strengthens and extends your existing network of trusted contacts. LinkedIn requires very little Read more about How I Made LinkedIn Infinitely More Useful[…]

Follow @mcfaddenteaches on Twitter!

Since 2009, I have been using @mcfaddenteaches as my personal Twitter handle. If you’re on Twitter and not following me, you’re missing out!! Here’s what you get: Fresh Indispensable Marketing content Classic Indispensable Marketing articles Curated marketing advice Special Twitter-only information Exclusive event announcements Sound good? Click to get on board!

What Shark Tank Teaches You About Quitting

Beyond the investors, the pitches, and the hilarious metaphors on ABCs Shark Tank, the reality television series offers a true lesson about quitting. Shark Tank teaches you to not Quit. In fact to never Quit! It does, however, teach you Stop. Stopping is different from Quitting. If your widget doesn’t add value, you can Stop. If Read more about What Shark Tank Teaches You About Quitting[…]

Get Found and Be Heard: 20 Marketing Tips for Every Small Business

How should you start marketing your product, or service? I have been asking, answering, and living out this question for a couple of years. In the process, I’ve written over 500 marketing articles [See What I’ve Learned About Blogging from Writing More Than 200 Posts], helped dozens of companies, and I’m on my way to being Read more about Get Found and Be Heard: 20 Marketing Tips for Every Small Business[…]