A Handful of Marketing Tactics

Here are some marketing tactics I’ve been using and seen used with a lot of satisfaction. These marketing tactics should all be considered for promoting your product, service or website online and offline. Notice how more than half of them are free.

MINI- MEDIA

1. Marketing Plan

2. Marketing Calendar

3. Identity

4. Business Cards

5. Note Cards

6. Personal Letters

7. Telephone Marketing

8. Toll- Free Number

9. Vanity Phone Number

10. Business Directories

11. Postcards

12. Post Card Deck

13. Classified Ads

14. Per Order/ Inquiry Advertising

15. Free Ads in Shoppers

16. Circulars

17. Community Bulletin Boards

18. Movie Ads

19. Outside Signs

20. Street Banners

21. Window Display

22. Inside Signs

23. Posters

24. Canvassing

25. Door Hangers

26. Elevator Pitch

27. Value Story

28. Backends

29. Letters of Recommendation

30. Attendance at Trade Shows

MAXI- MEDIA

31. Advertising

32. Direct Mail

33. Newspaper Ads

34. Radio Spots

35. Magazine Ads

36. Billboards

37. Television Commercials

E- MEDIA

38. Email

39. PDFs

40. Interest Groups

41. Forums

42. Online Bulletin Boards

43. List-building

44. Personalized Email

45. Email Signature

46. Canned Email

47. Bulk Email

48. Audio/Video postcards

49. Domain Name

50. Website

51. Landing Page

52. Merchant Account

53. Shopping cart

54. Auto-Responders

55. Search Engine Ranking (Alexa)

56. Electronic Content

57. RSS Feeds

58. Blogs

59. Podcasting

60. Publish own e-newsletter

61. Ads in other e-newsletters

62. Write Ebooks

63. Provide Content- Other Sites

64. Produce Webinars

65. Joint ventures

66. Word-of-mouse

67. Viral Marketing

68. E-Bay / Auction Sites

69. Click Analyzers

70. Pay Per Click Ads

71. Search Engine Keywords

72. Google Adwords

73. Sponsored Links

74. Reciprocal Link Exchange

75. Banner Exchanges

76. Web Conversion Rate

INFO- MEDIA

77. Knowledge of your Market

78. Research Studies

79. Specific Customer Data

80. Case Studies

81. Sharing

82. Brochures

83. Catalog

84. Business Directory

85. Public Service Announcements

86. Newsletter

87. A Speech

88. Free Consultations

89. Free Demonstrations

90. Free Seminars

91. Publish Article

92. Publish Column

93. Author a Book

94. Publishing-on-Demand

95. Speaker at Clubs

96. Teleseminars

97. Infomercials

98. Constant Learning

HUMAN- MEDIA

99. Marketing Insight

100. Yourself

101. Your Employees and Reps

102. Designated Guerrilla

103. Employee Attire

104. Social Demeanor

105. Target Audiences

106. Your Own Circle of Influence

107. Contact Time with Customers

108. How you say Hello and Goodbye

109. Teaching Ability

110. Stories

111. Sales Training

112. Use of Downtime

113. Networking

114. Professional Title

115. Affiliate Marketing

116. Media Contacts

117. e­Mail List Customers

118. Core Story- Solution to Problem

119. Create a Sense of Urgency

120. Offer Limited Items/ Time

121. Call to Action

122. Satisfied Customers

NON- MEDIA

123. Benefits List

124. Competitive Advantages

125. Gifts

126. Service

127. Public Relations

128. Fusion Marketing

129. Barter

130. Word-of-Mouth

131. Buzz

132. Community Involvement

133. Club and Assn Memberships

134. Free Directory Listings

135. Trade Show Booth

136. Special Events

137. Name Tags at Events

138. Luxury Box at Events

139. Gift Certificates

140. Audio-Visual Aids

141. Flipcharts

142. Reprints and Blowups

143. Coupons

144. Free Trial Offer

145. Guarantee

146. Contests and Sweepstakes

147. Baking/ Craft Ability

148. Lead Buying

149. Follow-Up

150. Tracking Plan

151. Marketing-on-Hold

152. Branded Entertainment

153. Product Placement

154. Radio Talk Show Guest

155. TV Talk Show Guest

156. Subliminal Marketing

COMPANY ATTRIBUTES

157. Proper View of Marketing

158. Brand Name Awareness

159. Positioning

160. Name

161. Meme

162. Theme Line

163. Writing Ability

164. Copywriting Ability

165. Headline Copy

166. Location

167. Hours of Operation

168. Days of Operation

169. Credit Cards Accepted

170. Financing Available

171. Credibility

172. Reputation

173. Efficiency

174. Quality

175. Service

176. Selection

177. Price

178. Opportunities to Upgrade

179. Referral Program

180. Spying

181. Testimonials

182. Extra Value

183. Adopt Noble Cause

COMPANY ATTITUDES

184. Easy To Do Business With

185. Honest Interest in People

186. Telephone Demeanor

187. Passion & Enthusiasm

188. Sensitivity

189. Patience

190. Flexibility

191. Generosity

192. Self Confidence

193. Neatness

194. Aggressiveness

195. Competitiveness

196. High Energy

197. Speed

198. Maintains Focus

199. Attention to Details

200. Takes Action

Thank you, Jay Levinson for this amazing list.

About the Author: Patrick McFadden is a marketing consultant/coach for small businesses and organizations. He is also a featured marketing contributor to American Express Open Forum and has been named a marketing thought leader for small businesses.

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