Don’t Get Cooked in the Squat, 2014!

When I’m speaking about marketing to business owners and executive leadership, many times, I notice head nodding, signaling that they already know or have heard the information before.

I’m often, tempted to stop and ask, when do you have enough knowledge to start something new?

The person who doesn’t read good books has no advantage over the person who can’t read them. The person who knows transferable success principles but will not use transferable success principles and information is no better shape than the person who doesn’t know them.

You intend to “do something,” don’t you?

Success is not a destination, it’s a direction, it’s the direction in which you are headed.

Most people wait until everything is just perfect before they do anything. There will never be a perfect time. You can only make time perfect. 

One of Zig Ziglar’s famous stories is when he was a small boy in Yazoo City, Mississippi, and he lived next door to some rich folks. He know they were rich because they not only had a cook, but the cook had something to cook. In the 1930’s that was a sure sign of wealth. He was there for lunch one day, as he tried to be most every day. On this occasion, the cook brought out a pan of biscuits. Since they were no thicker than a silver dollar, he asked, “what happened to those biscuits?” She reared back, laughed, and said, “Well, those biscuits squatted to rise, but they just got cooked in the squat.”

I see people who have gotten “cooked in the squat.”  They are going to do something just as soon as they gather all the necessary information.  But weeks, months and then years slip by.  Protected in the safety of gathering more information they miss new opportunities all together.

“Action may not always bring happiness, but there is no happiness without action.”  Benjamin Disraeli

Don’t get “cooked in the squat in 2014.”  It will cripple you and cause you to miss the opportunities you were intended to experience!

Make 2014 The Year of Action!! 

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