What Are Psychographics? (And How to Use Them in Your Business)

Picture this: You’re running limited-time specials every month on Facebook, discounting the price of your anti-age cream and your tone and fit workout product, but still, not one single person is buying your great anti-aging and weight-loss product. What gives? Is it that, no one is interested in losing weight, looking fit and feeling younger? Read more about What Are Psychographics? (And How to Use Them in Your Business)[…]

Marketing Online: The Six Essential Elements to Focus On

So. You think you’ve got yourself a good online marketing program.   You have a website ready to be published. You knocked out the dreaded about page. You even chose to start a Facebook page. Now it’s time to get focused on that puppy — intensely. So that it has a fighting chance in the trenches. Read more about Marketing Online: The Six Essential Elements to Focus On[…]

How to Build a Marketing Culture

It’s so easy to string together a bunch of remarks and call them a mission statement. But what happens if you actually have a specific mission, a culture in mind, a written document declaring publicly the intentions, and motives for your actions? The indispensable choice is this: you have to describe (and live) the difficult choices. You Read more about How to Build a Marketing Culture[…]