15 Insights into Marketing Tactics That Work

An old adage reminds us that if you have foresight, you are blessed, and if you have insight, you are twice blessed. Here are fifteen insights to make you quadruple blessed. When it comes to marketing in the digital age, knowing what works and what doesn’t can be invaluable. Here are the top 15 insights Read more about 15 Insights into Marketing Tactics That Work[…]

Are You Playing With This Idea of Making an App For Your Business?

In my recent post “The State of Small Business: What Business Owners Need to Know to Grow” I talked about marketing professionals giving tried-and-true advice and how this is where the problem lies for business owners. Today, I’m talking about apps for small businesses. That’s right! If you’re in business you’ve probably been approach by an app Read more about Are You Playing With This Idea of Making an App For Your Business?[…]

3 Ways to Get Ideal Customers to Your Site Without Blogging

It’s the question I get more often than any other when I’m talking with business owners about having a content strategy. It’s the question I see most often as a American Express OpenForum Advisor from new entrepreneurs and experienced business owners. It’s the hook most online marketing courses use to attract your attention and get Read more about 3 Ways to Get Ideal Customers to Your Site Without Blogging[…]

5 Unspoken and Unwritten Rules Of Social Networking

Social networking seems easy especially because with the click of a mouse you’re connected to someone. You can have up and running a social media profile in minutes, and usually for free. The truth about social networking that no one wants to admit is that it’s hard work. While the barrier to connect is low, the Read more about 5 Unspoken and Unwritten Rules Of Social Networking[…]

Marketing Without Goals is the Noise Before Failure

Anyone that’s heard me speak or read my blog knows that I believe setting marketing goals is the most important step for SMB marketing success. Without Marketing Goals, your business will drift through the year and be in danger of becoming what Zig Ziglar calls a “wandering generality’” No business becomes a success by just drifting. Until you can Read more about Marketing Without Goals is the Noise Before Failure[…]

The Must-Have Social Selling Strategy For Small Business Owners

Indispensable small business owners—those who seek an alternative and innovative path, method, or strategy to grow—have learned to tap the power of social networks, but sadly, many owners still see social media channels and networks as a pointless place for them and their sales teams to focus. And I get it. There’s been too many Read more about The Must-Have Social Selling Strategy For Small Business Owners[…]

What Every Small Business Owner Should Know About Radio Interviews

If you are a small business owner—or plan to be one—you will inevitably be asked to appear on a radio or Internet show to talk about your business and give valuable content that will benefit their listeners. It’s critical that you learn to do this well. Assuming you have a remarkable product or service, nothing Read more about What Every Small Business Owner Should Know About Radio Interviews[…]