What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)

If I ask you to describe what 7-Up is? You’ll probably say, “It’s the UnCola.” And if you’ve ever had a coke you already know what 7-Up is and you immediately recognize its position in the soft drink market. This is called positioning and one way to inject your product or service into someones head is Read more about What Amazon Can Teach You About Battling For Customer’s Minds (And Wallets)[…]

5 Social Media Lessons Gleaned from a New LinkedIn SMB Study

Unless your small or medium size business has a huge marketing budget, social media is likely the first place you turn to reach ideal customers. Indeed, according to a study released this year by LinkedIn, an overwhelming percentage of small and medium sized businesses (SMBs) are using social media to market to customers, grow their audience, and extract Read more about 5 Social Media Lessons Gleaned from a New LinkedIn SMB Study[…]

4 Telltale Signs It’s Time to Hire a Marketing Consultant

Many small business owners start out solo. Sometimes it’s out of necessity, and sometimes it’s what they want. Over time, however, you’ll have to begin enlisting help for one set of tasks or another. You might start with a virtual assistant, bring on a salesperson, and hire a customer service rep. Not long after those Read more about 4 Telltale Signs It’s Time to Hire a Marketing Consultant[…]

5 Innovative Marketing Ideas Every B2B Can Use To Grow

Recently I attended a local business-to-business networking group with members from throughout the Greater Richmond Virginia area. During this event we had a guest speaker, Dr. Kenneth B. Kahn, Director of the VCU Da Vinci Center visit to talk about innovation. He clearly defined innovation as: the creation of new or improved products, ideas, processes, or services, which are developed and marketed. Read more about 5 Innovative Marketing Ideas Every B2B Can Use To Grow[…]

Friday Thoughts April Eighteenth

My blog post today includes posting my comments and links to a handful of articles or great content I ran across over this year. I don’t go into depth about the finds, but encourage you check them out if they sound interesting. Article: Social Media: Why it’s a Big Fat Waste of Time and Money! Question: What’s Read more about Friday Thoughts April Eighteenth[…]

The Only Marketing You Can Count On In Tough Economic Times

Let’s be clear. There’s nothing wrong with tactics that depend on tools that are here today, gone tomorrow. (If there was, we wouldn’t use LinkedIn as heavily as we do.) In fact, it’s smart. Web 2.0 in particular has given us a lot of productive tools to play with. We’d be crazy to ignore them. But when Read more about The Only Marketing You Can Count On In Tough Economic Times[…]

“Who the Heck are You?” An Interview on WRVA 1140 – Taking it to the Streets!

This is one of the most short straight to the point, in-depth interviews I’ve ever done! Barry Moore of GMC Haley Buick doesn’t hold back and neither do I. My interview starts at the 14:30 minute mark. Listen and let me know what you think! About the Author: Patrick McFadden is the marketing consultant to call when you Read more about “Who the Heck are You?” An Interview on WRVA 1140 – Taking it to the Streets![…]

The Best Government Resources For Minority-Owned Small Businesses

It seems business owners are forever searching for information. I know this because I have real-world conversations, read your e-mails,  and attended the events. The folks at Fit Small Business have put together a presentation of government resources that will help minority-owned small businesses in their informational quest. In this presentation they review what is a Read more about The Best Government Resources For Minority-Owned Small Businesses[…]