In short, regular blogging is simply a hobby. Small business blogging is a low-cost way to create opportunities to get your website found by ideal clients that you want to find it, so you can generate new leads and customers for your business.
It’s also important to note that when you’re doing small business blogging, your blog posts are about a particular subject matter related to your business. For instance, Indispensable Marketing is a small business strategic marketing company, so our blog talks about small business marketing topics — taking a business and strategy-first approach to marketing your business, discovering your ideal client, lead generation, etc. Your business blog will talk about subject matters that are related to your business.
One key component to small business blogging is your visibility online. Visibility online is exactly what it sounds like — being able to be found and seen on the internet. This could mean your business pops up a lot in search engines, on social media, on other people’s blogs as a guest writer, etc. Business blogging for the small business is one way to help get your company out in front of people looking for your products or services on the internet.
A small business blog is a marketing channel (just like social media, direct mail, email marketing, etc.) that helps support business growth. It does that by driving traffic to your website and providing opportunities for that traffic to convert in some way. Traffic for various businesses might convert differently — some aim to turn traffic into leads to hand over to a sales team, others may aim to convert traffic into customers via an online transaction — but ultimately, small business blogging will initiate conversions that drive more business.