5 Trusted Advisor Behaviors You Must Embrace Right Now

Do you want to be a successful coach, consultant, counselor, mentor or professional? When professional service people start talking about being a trusted advisor these days, and they’re doing it a lot, they usually default to things like good advice,  a feel-good process, throw in some consultative salesperson tricks and we’re on the trusted advisor track. I’ve been coaching and consulting Read more about 5 Trusted Advisor Behaviors You Must Embrace Right Now[…]

Patrick McFadden on The Art of Educational Marketing [Video]

Business Owner and Marketing Expert Patrick McFadden says that ” Educational marketing is all the marketing we’ve got left.” He goes on to say, “Teaching your customers and giving your customers the resources to believe you is new marketing.”What is educational marketing? You’ll have to watch this five-minute video to learn more. Interview with Patrick McFadden Read more about Patrick McFadden on The Art of Educational Marketing [Video][…]

A 15-Question Process for Painless Target Market Research

Target market research is one of the most important types of research you’ll do throughout marketing your business. It’s also one of the most difficult. I believe that most businesses are uniquely suited to serve a narrowly defined target market or ideal client. Determining just who that is, and making their description a central theme of Read more about A 15-Question Process for Painless Target Market Research[…]