Selling to VIP the Very Invisible Prospect

I recently was contacted by an international prospect that found my business through content online via the search engines. During our conversation this international business owner said, “she read my articles, downloaded my ebook, my approach really reasoned with her, and she knew that I could help her organization and would like to explore ways Read more about Selling to VIP the Very Invisible Prospect[…]

4 Marketing Process Elements to Activate Your Marketing Plan

A powerful, action-oriented marketing process is an essential part of every organization, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a marketing process— a marketing process activates the marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results— along with Read more about 4 Marketing Process Elements to Activate Your Marketing Plan[…]

The Sales Program That Helps Companies Manage Better, Sell Faster, and Market Efficiently

EWC Consultants,  Optimization Solutions Consulting and Indispensable Marketing have entered into a strategic partnership.  The new partnership encompasses strategic management, sales strategy and marketing strategy integration to help business owners grow their revenue. “The SSP3 Sales Success Program 3.0 solution is an important step towards our ‘segments of one’ vision for the future of business Read more about The Sales Program That Helps Companies Manage Better, Sell Faster, and Market Efficiently[…]

Building the Marketing Strategy: A Blueprint For Start-ups and Those About to Start

I’ve been teaching, advising, and consulting start-ups for a handful of years now and there is a missing link to marketing success. Building a powerful marketing strategy (one that’s perfect for your start-up) is often that missing link to marketing success. The key to getting any start-up on track is three fold. First you must discover your target market, then you Read more about Building the Marketing Strategy: A Blueprint For Start-ups and Those About to Start[…]

The Difference Between Content Marketing and Content Selling (and Why It Matters)

Both the marketing and sales world has changed over the past decade with the introduction of content and information sharing technologies. In order to learn more about this change and what marketing and sales people can do, I have created this post to talk about how tried and true content marketing tactics translate into the Read more about The Difference Between Content Marketing and Content Selling (and Why It Matters)[…]