Positive Customer Experience Is the New Lead Generation

Traditional lead generation is dead. Okay, maybe I am overstating my case. Traditional lead generation may not be dead, but, in a low-trust and short-attention span world, it has morphed. Dramatically. The Shift in Lead Generation It used to be that small business owners and organizations could go into the marketplace and hunt down new Read more about Positive Customer Experience Is the New Lead Generation[…]

7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer

Every business talks about improving customer experience or creating a great customer experience, but most organizations drop the ball and never really deliver one. Creating an exceptional customer experience is pretty simple if you have your customer in mind at every contact point. Great customer experience is the new lead generation If being found offline Read more about 7 Ways Your Business Comes Into (or Should Come into) Contact with a Customer[…]

The New Rules of Starting, Building and Maintaining Your Brand

Any smart marketer or branding consultant will tell you – branding has changed. It’s no longer just about clever creative and timely ad placements. So how does a company go about turning its product, its service, or even itself into a brand? Advertising agencies would have their clients believe that any winning brand rests on Read more about The New Rules of Starting, Building and Maintaining Your Brand[…]

The New Rules of Content, Marketing and Service

The new rules of effective marketing now requires that content is part of the strategy conversation in almost every business. The word content itself has a lot of hoopla around it today, making it difficult for many small businesses and organizations to think and approach it with the clarity needed and discover the role it Read more about The New Rules of Content, Marketing and Service[…]