How to Deliver a Better Customer Experience to Your Customers

Organizing and leading a better customer experience across all touch points seems to be a mystery to many marketers. Just do a search on the topic and you’ll find little that’s helpful. In my opinion, there are two reasons for this. One – marketers are given all the responsibility and blame but none of the authority or, Two – marketers fail Read more about How to Deliver a Better Customer Experience to Your Customers[…]

Publishing is the New Prospecting

Effective prospecting now requires that publishing content is part of the strategy conversation in almost every business. The need to publish in marketing and selling activities has grown as today is more about being found—earning attention—and less about going out and hunting. Prospecting has changed because buying has changed When it comes to drumming up new business, the big Read more about Publishing is the New Prospecting[…]