The definition of a lead

One of my readers pointed out that they really appreciated the definition of a suspect that I use throughout Indispensable Marketing. A suspect is a member of your target market you suspects needs what you offer. This same reader (Wilson) also asked then for my definition of a lead (as it might relate to marketing) So, here you go. A Read more about The definition of a lead[…]

Want to Boost Marketing Results? Start with These 5 Questions

Nothing mystifies CEOs and business leaders more than marketing. There are some very good reasons for this. Marketing continues to be a collision of business, science, art, and  what I call “strategic patience.” But the main reason is in their approach and mindset toward what marketing is. In my opinion, marketing is getting someone (target market), who Read more about Want to Boost Marketing Results? Start with These 5 Questions[…]