Building a Strong Small Business Marketing Foundation

You probably don’t need to be told how easy it is for a small business to fail. According to Forbes Magazine, nearly 80 percent of small businesses don’t make it past the first three years. If you own an online business, that number rises to 95 percent. Don’t get chased away by such staggering statistics, Read more about Building a Strong Small Business Marketing Foundation[…]

What’s The Difference Between Strategy and Tactics For a Small Business

The best business professionals and marketers I know always understand why something matters. Marketing and business success cannot exist in any organization without understanding the purpose and expectation. Far too many small business owners and marketing professionals don’t understand the difference between strategy and tactics. Although the terms are often used interchangeably, here’s why it matters, strategy and tactics refer Read more about What’s The Difference Between Strategy and Tactics For a Small Business[…]

7 Ideas for Generating More Qualified B2B Leads from Your Blog

When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about 7 Ideas for Generating More Qualified B2B Leads from Your Blog[…]