The Precise Formula for Discovering Your Most Profitable Customers

Don’t waste time marketing and selling to people who will never take your business to the next level. Save time and energy by discovering your most profitable customers. A great deal about marketing has changed over the last few years, but mostly what’s changed is the overall way people shop and buy and that’s what Read more about The Precise Formula for Discovering Your Most Profitable Customers[…]

The 5 Biggest Referral Marketing Mistakes Small Companies Make

Discover five of the biggest referral marketing mistakes that can kill your referrals and erode growth. Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But you also Read more about The 5 Biggest Referral Marketing Mistakes Small Companies Make[…]

How to Implement a Formalized Referral Marketing Process

A formalized referral process is an essential part of every small business, and offers an enormous opportunity to differentiate and grow your business. There are undisputed benefits to developing a formalized referral process— a referral process activates the referral marketing plan, creates control, guides priorities, generates accountability and provides a way to measure your results. Read more about How to Implement a Formalized Referral Marketing Process[…]

Referral Marketing 101: Create a Referral Marketing Plan in 5 Steps

There are literally volumes written about generating referrals. It boils down to developing a formalized process. It’s important for small businesses to systematically and automatically integrate referral marketing into the everyday interactions with prospects, customers, partners, vendors, suppliers, your whole network. Study after study has proven that referral marketing is one of the best forms Read more about Referral Marketing 101: Create a Referral Marketing Plan in 5 Steps[…]