10 Questions to Ask Before You Create a Marketing Strategy

So you’re ready to take a more process approach in your marketing efforts, but you’re not sure where to start… You’ve come to the right place. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. From overall characteristics about ideal clients to logistics about measurement and offers, Read more about 10 Questions to Ask Before You Create a Marketing Strategy[…]

Top B2B Referral Program Mistakes

Discover five of the top B2B referral program mistakes that can kill your referrals and erode growth.   Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But Read more about Top B2B Referral Program Mistakes[…]

Increase Your Brand Awareness With Content

How does today’s buyer decide to buy a product or service? 74% of buyers choose the company that they first hear about. Get in front of your prospects early. The early bird gets the worm. Or closes the deal, in this case. I’m often talking about producing educational content as way for potential prospects to become aware Read more about Increase Your Brand Awareness With Content[…]

5 Game-Changing Questions You Should Ask Your Customers

Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve your business, gain a better understanding of your differentiation, and even bring you referrals. If you already talk to your Read more about 5 Game-Changing Questions You Should Ask Your Customers[…]

Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First

Whether you are looking to create compelling content or convert more of your visitors into customers, ideal customer profiles can be the secret ingredient to your success. Just as you relate to a character in a movie, you can better relate to your customers by creating customer profiles. As models of hypothetical individuals, profiles can Read more about Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First[…]