5 Types of Content Perfect for Each Stage of the Customer Journey

Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not. Effective marketing now requires that educational content is part of the strategy conversation in almost every business. That’s why at some point, companies must accept that they’ll need Read more about 5 Types of Content Perfect for Each Stage of the Customer Journey[…]

The Fastest Way to Find New Business

When cash is tight and you need new clients now… Most people view marketing and selling like this. Identify target a market, tell them what about your service/product, maybe work in a little solution selling and hope they choose you. Or target a market, respond to RFPs and hope they choose your price. Either way, what you’re Read more about The Fastest Way to Find New Business[…]

The Future of Marketing: 5 Things You Need to Know

While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]