2017 Top 5 Small Business Marketing Challenges

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about 2017 Top 5 Small Business Marketing Challenges[…]

3 Steps That Will Help Boost Your Profitability

Most business owners think profitability and immediately think minimize collection costs and uncollectible accounts, unbillable bench time and minimize office space rent – you know, cost-saving measures. Heck, most financial professionals do the same thing. I’ve been working with service based businesses for a handful of years now and I’m here today to once again affirm that Read more about 3 Steps That Will Help Boost Your Profitability[…]

5 Ways to Jumpstart your Marketing Strategy in 2017

The landscape for small business owners has never been more challenging. To get the word out effectively whether through such avenues as press releases or social media, you have to understand how to navigate the strategic marketing world. Good business owners don’t just thrust themselves out into the world without a plan. To get the Read more about 5 Ways to Jumpstart your Marketing Strategy in 2017[…]

Strategy First: A Guide to Creating and Building a Marketing Strategy

A business’s marketing tactics are only as strong as its marketing strategy. So what does it take to create—and build—the perfect marketing strategy for your business? Having the right marketing strategy means everything when it comes to small business marketing success. Do you feel like you’re trying to sell to anyone and everyone? Do you Read more about Strategy First: A Guide to Creating and Building a Marketing Strategy[…]

4 Alternatives to Cold Calling Your Prospect

Go into the new quarter strong – here are 4 things to do instead of cold calling your prospect! Over the years I’ve listen to lots of prospects and spoken to lots of prospects. Of late I’ve become enamored with the idea of understanding how people buy perhaps more interestingly, how and when they prefer Read more about 4 Alternatives to Cold Calling Your Prospect[…]

Supercharge Your Sales With a Strategic Partner Program

When you get right down to it business is mostly about successful collaboration. I often get asked by business owners, mid size organizations, franchise owners and associations which one or two or three marketing tactics have been the most successful for other or similar businesses, or have the greatest results. The answer depends on each Read more about Supercharge Your Sales With a Strategic Partner Program[…]

How to Generate a Steady Flow of Leads to Grow Your Business

Generating and converting leads is mostly what marketing is about. And to be straight-forward with you, there’s no one magic technique or way to generate a ton of leads. I often get asked by business owners, mid size organizations, franchise owners and associations which one or two or three marketing tactics have been the most Read more about How to Generate a Steady Flow of Leads to Grow Your Business[…]

5 Ways to Supercharge Your Brand Awareness

I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to Read more about 5 Ways to Supercharge Your Brand Awareness[…]

How to Sell the Way Prospects Buy

HubSpot’s new study, Buyers Speak Out: How Sales Needs to Evolve shows that there’s a huge chasm between how buyers want to be sold to and the way organizations are actually selling. Digging into this study I found some interesting data that shows a third of buyers want the opportunity to see a service/product in action very early on. Read more about How to Sell the Way Prospects Buy[…]

The Biggest Shift: Marketing is the New Selling

I’m constantly being pulled into the meeting rooms of small to midsize companies, that understand what used to work isn’t working today, but are looking for answers as to what do they do?, how do they start shifting their approach?, and what foundation needs to be set in place for future growth? I often start Read more about The Biggest Shift: Marketing is the New Selling[…]