5 Steps to Fix Your Failing Marketing Strategy

Fix The Well, Not The Sink: Most business owners want to fix the tactical issue when it’s a strategy issue that is causing the problems. Please read this article carefully. There’s a lot of change happening in the small business marketing world, and it’s not going to slow down. Ever. I talk to many business Read more about 5 Steps to Fix Your Failing Marketing Strategy[…]

How Marketing Strategy Can Solve Your Sales Challenges

A Free Guide on Using Your Marketing Strategy Effectively The way small business owners think about marketing strategy is broken. Email marketing, sale presentations, websites, advertising, search engine optimization, social media, you know tactics seem to dominate their marketing strategy thoughts. Truth is, for any set of tactics to work they must appeal to someone, Read more about How Marketing Strategy Can Solve Your Sales Challenges[…]

Are You Asking Tactical Questions Before Strategy?

Marketing Without Strategy is the Noise Before Failure Recently, I’ve been getting asked questions, directly and indirectly, related to the tactics a business owner or organization should use to move the needle in their business. Here are some questions I’ve received: Where Else Can I Market My Services? What Suggestions Do You Have for Marketing to Read more about Are You Asking Tactical Questions Before Strategy?[…]

5 Types of Content Perfect for Each Stage of the Customer Journey

Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not. Effective marketing now requires that educational content is part of the strategy conversation in almost every business. That’s why at some point, companies must accept that they’ll need Read more about 5 Types of Content Perfect for Each Stage of the Customer Journey[…]

The Fastest Way to Find New Business

When cash is tight and you need new clients now… Most people view marketing and selling like this. Identify target a market, tell them what about your service/product, maybe work in a little solution selling and hope they choose you. Or target a market, respond to RFPs and hope they choose your price. Either way, what you’re Read more about The Fastest Way to Find New Business[…]

The Future of Marketing: 5 Things You Need to Know

While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]

10 Questions to Ask Before You Create a Marketing Strategy

So you’re ready to take a more process approach in your marketing efforts, but you’re not sure where to start… You’ve come to the right place. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. From overall characteristics about ideal clients to logistics about measurement and offers, Read more about 10 Questions to Ask Before You Create a Marketing Strategy[…]

Top B2B Referral Program Mistakes

Discover five of the top B2B referral program mistakes that can kill your referrals and erode growth.   Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But Read more about Top B2B Referral Program Mistakes[…]

Increase Your Brand Awareness With Content

How does today’s buyer decide to buy a product or service? 74% of buyers choose the company that they first hear about. Get in front of your prospects early. The early bird gets the worm. Or closes the deal, in this case. I’m often talking about producing educational content as way for potential prospects to become aware Read more about Increase Your Brand Awareness With Content[…]