5 Types of Content Perfect for Each Stage of the Customer Journey

Content that engages is the hardest job these days, but when you plan your content with your customer journey in mind it pays off more often than not. Effective marketing now requires that educational content is part of the strategy conversation in almost every business. That’s why at some point, companies must accept that they’ll need Read more about 5 Types of Content Perfect for Each Stage of the Customer Journey[…]

The Fastest Way to Find New Business

When cash is tight and you need new clients now… Most people view marketing and selling like this. Identify target a market, tell them what about your service/product, maybe work in a little solution selling and hope they choose you. Or target a market, respond to RFPs and hope they choose your price. Either way, what you’re Read more about The Fastest Way to Find New Business[…]

The Future of Marketing: 5 Things You Need to Know

While it’s impossible to see the future, it is possible to prepare for it. Customer experience, Big data, Content marketing, Digital media, Inbound marketing, Inbound selling, these are just some of the elements that are involved in the future of marketing. So how can marketers use all of this to better engage with customers? In Read more about The Future of Marketing: 5 Things You Need to Know[…]

10 Questions to Ask Before You Create a Marketing Strategy

So you’re ready to take a more process approach in your marketing efforts, but you’re not sure where to start… You’ve come to the right place. Marketing strategy must come before tactics and these 10 questions will help guide you through the process. From overall characteristics about ideal clients to logistics about measurement and offers, Read more about 10 Questions to Ask Before You Create a Marketing Strategy[…]

Top B2B Referral Program Mistakes

Discover five of the top B2B referral program mistakes that can kill your referrals and erode growth.   Usually I talk about how to think and approach marketing in a different way for better results whether those results are to get more customers, increase your conversion rate, differentiate your business, create content assets, etc. But Read more about Top B2B Referral Program Mistakes[…]

Increase Your Brand Awareness With Content

How does today’s buyer decide to buy a product or service? 74% of buyers choose the company that they first hear about. Get in front of your prospects early. The early bird gets the worm. Or closes the deal, in this case. I’m often talking about producing educational content as way for potential prospects to become aware Read more about Increase Your Brand Awareness With Content[…]

5 Game-Changing Questions You Should Ask Your Customers

Speaking with customers is a great way to get insight into how to market your business more effectively. It’s no secret that your customers are a great source of information. They can help you improve your business, gain a better understanding of your differentiation, and even bring you referrals. If you already talk to your Read more about 5 Game-Changing Questions You Should Ask Your Customers[…]

Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First

Whether you are looking to create compelling content or convert more of your visitors into customers, ideal customer profiles can be the secret ingredient to your success. Just as you relate to a character in a movie, you can better relate to your customers by creating customer profiles. As models of hypothetical individuals, profiles can Read more about Want an Effective Content Strategy? Try Creating Ideal Customer Profiles First[…]

The Outsourced Marketing Department for Small Businesses

Employing external resources to gain the greatest leverage possible is how you compete today, pure and simple. Recently my company outsourced two creative projects for our client to a strategic partner. The turnaround time was less than 48 hours for both pieces of content, and the work was perfect. The agency my company worked with was cordial, Read more about The Outsourced Marketing Department for Small Businesses[…]

The Biggest Marketing Challenge Small Businesses Face

Every business owner faces different challenges, wears many hats and makes many decisions each day. Although we typically share similar goals, some businesses are stuck on hiring the right people, increasing sales, making payroll, filing taxes and providing remarkable customer service. Whatever the case may be, there’s always at least one area that you can stand to Read more about The Biggest Marketing Challenge Small Businesses Face[…]