The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

Don’t Just Suggest An Idea. Implement The Idea.

Here’s the deal with ideas: Don’t expect to be paid for an idea. This notion that if we offer a suggestion and that company would do it. That company would boost sales and etc, has ZERO value! “The only people who make money from an idea are those who create an implementation for the idea.” For Read more about Don’t Just Suggest An Idea. Implement The Idea.[…]

How To Find And Land Opportunities That Most Experts Never Even Knew Were Available

The same way that studies show that 80% of available jobs are “hidden.” I think that 80% of the opportunities to get you or your business in front of decision makers are “hidden.”  That’s right, my argument is that up to 80 percent of the available opportunities are hidden, although absolute documentation is hard to come Read more about How To Find And Land Opportunities That Most Experts Never Even Knew Were Available[…]

How Your Business Can Survive In Any Economy

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other coaches, consultants, authors, and businesses! To survive in any economy you must position your business to have the Read more about How Your Business Can Survive In Any Economy[…]

Authors Want to Write, Speakers Want to Speak and Coaches Want to Coach

One of my coaching mentors has been privileged to work with a variety of “experts” over the last few years – helping them leverage their knowledge into real businesses. But here’s a common theme I noticed from his discussions about coaching these experts: “Authors want to write books, speakers want to speak and coaches want Read more about Authors Want to Write, Speakers Want to Speak and Coaches Want to Coach[…]

Publishers and Literary Agents Main Objection – You Don’t Have a Platform

If you are an aspiring author of any kind, you’ve probably heard the term “platform” thrown around and wondered, “What are they talking about?” And if you tried to get published or get a literary agent,  their main objection would probably be (if you haven’t started) to build a “platform.” So, what do most publishers and Read more about Publishers and Literary Agents Main Objection – You Don’t Have a Platform[…]

Never have writer’s block again

Why do we have writer’s block? Where did that term come from? Writing used to be hobby, that thing you did in your spare time, for fun, especially before the 1940s (when the term writer’s block was invented). When writing is a hobby it’s not a big risk project. When it’s a hobby you do it without Read more about Never have writer’s block again[…]

10 tools that make you “The Expert”

1. Perspective – insights on best practices 2. Philosophy – look at the world differently 3. Personal Path – what’s your story? How can people connect with you? 4. Position – creator, founder, director, CEO, author 5. Popularity – followers, friends, platforms 6. Partnerships – other experts, causes, major companies 7. Progress – show results 8. Praise – gather and share testimonials 9. Read more about 10 tools that make you “The Expert”[…]

Why would you want more fans?

Three reasons: More fans provide social authority. The higher your reader subscription, Facebook likes, Twitter followers, and fan count, the more the marketplace assume you are an expert—or at least an opinion leader. It may not be valid, but it’s the way things operate in a world where there is a ranked list for everything. More fans extend your influence. Social Media Read more about Why would you want more fans?[…]