7 Ideas for Generating More Qualified B2B Leads from Your Blog

When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about 7 Ideas for Generating More Qualified B2B Leads from Your Blog[…]

How Is Small Business Blogging Different From Regular Blogging?

In short, regular blogging is simply a hobby. Small business blogging  is a low-cost way to create opportunities to get your website found by ideal clients that you want to find it, so you can generate new leads and customers for your business. It’s also important to note that when you’re doing small business blogging, your Read more about How Is Small Business Blogging Different From Regular Blogging?[…]

3 Ways to Get Ideal Customers to Your Site Without Blogging

It’s the question I get more often than any other when I’m talking with business owners about having a content strategy. It’s the question I see most often as a American Express OpenForum Advisor from new entrepreneurs and experienced business owners. It’s the hook most online marketing courses use to attract your attention and get Read more about 3 Ways to Get Ideal Customers to Your Site Without Blogging[…]

Top 7 Ways to Generate B2B Leads from Your Blog

When it comes to the best way (or ways) to generate sales leads, or find new customers, there is a lot of buzz surrounding blogging. Truth be told, the hardest part about generating sales leads is getting people to contact you in the first place, whether offline or online. If you’re a marketer or business Read more about Top 7 Ways to Generate B2B Leads from Your Blog[…]

Why Every Smart and Profitable B2B Brand Blogs

In order for B2B brands to be successful in today’s marketing environment, they need two things: a compelling product or service and a digital property they own. Many B2Bs are under the mistaken notion that if they just create a great product or service that is sufficient. It’s not. Now, don’t get me wrong, I’m Read more about Why Every Smart and Profitable B2B Brand Blogs[…]

Generating Sales Leads from Your Blog

After meeting with me, a number of people and organizations have told me they intend to start their own business blog. Several have called me and written to me, asking how to generate sales leads from their blog. So, rather than continuing to repeat myself, I will outline the process here. It’s actually easier than you Read more about Generating Sales Leads from Your Blog[…]

6 Steps to Online Marketing Success for Consultants and Coaches

80% of B2B decision makers prefer to get company information in a series of articles versus an advertisement. Blogging is one of the best ways to drive website traffic and attract prospects by being able to provide the right information to them at the right time, when they are seeking it. Many businesses, even those that Read more about 6 Steps to Online Marketing Success for Consultants and Coaches[…]

Is Blogging Worth the Effort?

I do it, preach and teach on it every week. Attract the right kind of prospects by creating and distributing the right kind of information. Engage your audience so they come to know, like, and trust you. Let them know you’re the expert who’s going to give them the information (and eventually the products and services) that Read more about Is Blogging Worth the Effort?[…]

The Best Advice I Can Give On How to Build Your Online Platform?

A recent LinkedIn connection and college student asked me, “How would you go about creating a platform?” For some of you who are asking, “what is a platform?” A platform is marketing power tool and is something that enables you to get seen (visibility) and heard (awareness). In the 20th century it was a little more Read more about The Best Advice I Can Give On How to Build Your Online Platform?[…]

Marketing and Blogging Advice For High-Octane, High-Protein, Butt-Kicking, Name-Taking Real Estate Agents

Many Real Estate Agents and Real Estate Blogs are under this false notion that it’s what in the body of their posts that will attract potential prospects and readers. Although this is true to some degree, nothing in the marketing mix is more important than a strong headline. Just like a newspaper headline: If prospective readers are Read more about Marketing and Blogging Advice For High-Octane, High-Protein, Butt-Kicking, Name-Taking Real Estate Agents[…]