Turn Your Business Blog Into Your Best Salesman

The problem that every business faces is that technology moves fast. With more technology, customers and prospects grow in technical savyiness, and buying and selling takes a new course. As you continue to strive for those indispensable relationships that motivate prospects and customers to take action and/or buy your business blog could be your best salesman. Read more about Turn Your Business Blog Into Your Best Salesman[…]

10 Reasons Why Your Company Should Invest in Blogging

Blogging is one of the most important marketing activities your company should embrace. The power of blogging to reach new audiences and prospective customers cannot be underestimated. If you want your brand, products, or services to be heard on the social web, you need to have a blog. Here are 10 reasons why your company Read more about 10 Reasons Why Your Company Should Invest in Blogging[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 3

In my last post, I wrote about how to market your content. That you must consider where the promotion of your thoughts and ideas are going to be distributed or shared. Content is King, but Marketing is Queen. Once you’ve done that, it’s time to use the power of social networking. It’s time to start grabbing Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 3[…]

The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)

The internet is changing the way you do business (and now the way you build loyalty with customers). Studies have shown that 83% of U.S. consumers go online to research electronics, computers, books, music and movies before buying those items. I’m sure this number will rise, since customers of all types increasingly have access to high-speed Internet Read more about The New Trend In Building Customer Loyalty (And How You Can Profit Enormously)[…]

How To Find And Land Opportunities That Most Experts Never Even Knew Were Available

The same way that studies show that 80% of available jobs are “hidden.” I think that 80% of the opportunities to get you or your business in front of decision makers are “hidden.”  That’s right, my argument is that up to 80 percent of the available opportunities are hidden, although absolute documentation is hard to come Read more about How To Find And Land Opportunities That Most Experts Never Even Knew Were Available[…]

Using a Blog to Become a Thought Leader in Your Industry, Part 1

Thought leadership isn’t just for individuals. It’s for businesses too. The goal of becoming a thought leader is to shape people’s perception of your company and its products–the right way. Companies large and small want to be thought leaders. This ability to shape people’s perception of your company and its products is critical to your success. “If you Read more about Using a Blog to Become a Thought Leader in Your Industry, Part 1[…]

Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media

Want to multiply the return on your efforts? Growing your business whether you’re a blogger, podcaster, speaker, coach, business owner or consultant starts with creating advocates. A group of people interested in talking about you or your message. Advocates develop for a couple of reasons, but all centered around one thing self-interest. It’s never about you, it’s Read more about Four Incredibly Simple Ways to Create Advocates That Spread Your Message With Social Media[…]

How Your Business Can Survive In Any Economy

For many of you, the Strategy section will be the most indispensable piece of information in this entire post. If you understand and follow this procedure, you can dramatically transform your results and survive in any economy, while  bypassing other coaches, consultants, authors, and businesses! To survive in any economy you must position your business to have the Read more about How Your Business Can Survive In Any Economy[…]

Be Read. Be Remembered. Be The One They Call.

That’s the reason you create content right? You have commerce driven intentions. You want to either monetize your blog through selling advertising, promoting affiliate links, selling products, and/or generate leads for your speaking, coaching, or consulting services. Marketing is all about creating awareness and visibility for what you’re doing, so let’s take a look at this process. Be Read more about Be Read. Be Remembered. Be The One They Call.[…]

Why would you want more fans?

Three reasons: More fans provide social authority. The higher your reader subscription, Facebook likes, Twitter followers, and fan count, the more the marketplace assume you are an expert—or at least an opinion leader. It may not be valid, but it’s the way things operate in a world where there is a ranked list for everything. More fans extend your influence. Social Media Read more about Why would you want more fans?[…]