Growth Hacking Brand Awareness — Solving Small Businesses Top Digital Marketing Goal

I recently looked at data from a survey conducted in December 2015 of more than 1,000 small businesses across the U.S. regarding their use of digital marketing. Respondents were asked to list their top digital marketing goals, and priorities, which also reveals some challenges. The results clearly showed me what small business owners hope to Read more about Growth Hacking Brand Awareness — Solving Small Businesses Top Digital Marketing Goal[…]

The New Rules of Starting, Building and Maintaining Your Brand

Any smart marketer or branding consultant will tell you – branding has changed. It’s no longer just about clever creative and timely ad placements. So how does a company go about turning its product, its service, or even itself into a brand? Advertising agencies would have their clients believe that any winning brand rests on Read more about The New Rules of Starting, Building and Maintaining Your Brand[…]

A Brand is a Promise

Branding is not your identity, mascot, company name, tag line, or logo.   Branding is just another name for planting “seeds of expectation” in the minds of ideal clients and customers. When marketing professionals ask, “How do you want to brand this product?” What they are really asking is: How do you want your audience to think Read more about A Brand is a Promise[…]